Rooted in Latin America to build the first forklift brand in Argentina

In the early morning of August 22, the overseas report team came to the local manufacturing base of Liugong forklift in Argentina. It has not yet entered the factory. It was attracted to the Liugong logo and entered the office building. The enthusiastic Argentine employees smiled and gave them in turn. The visitors sent a warm veneer, and the work site was well organized in the clean factory area.

Liugong Argentine forklift factory

According to Ing. Roberto C. Serra, general manager of Liugong Argentine forklift manufacturing base, Liugong forklift Argentina's SKD manufacturing plant was laid in July 2014 and opened on October 31. The factory covers an area of ​​about 9,700 square meters and is divided into office areas, production areas, inventory areas (materials, complete machines), sales areas (including parts libraries) and product display areas.

The Argentine forklift market has a capacity of approximately 8,000 units and is one of the important markets for Liugong forklifts. Liugong will establish a SKD plant in Argentina and implement localized production, which will further increase market share.

In the forklift manufacturing workshop, the workers are assembling the equipment in an orderly manner. According to Ing. Roberto C. Serra, the factory can assemble about 20 forklift trucks every day. The design, supply and assembly of the products are strictly in accordance with Liugong. The request is made, and more than half of the parts of the vehicle need to be localized.

Employees are working on the assembly line

“Liugong Argentine forklift manufacturing base is the first forklift manufacturer in Argentina with an annual production capacity of 5,000 units. The current production capacity is 1,500 units per year. As the economic situation improves, we will continue to expand production capacity for local customers. Service.” Ing. Roberto C. Serra said that although they are currently facing economic turmoil, the Liugong forklift brand is becoming more stable in the market. Because the market share of Liugong forklift has reached 20%, the products are constantly upgrading, the supply channels, and the personnel structure are relatively stable. Although the environmental fluctuations are relatively large, the input and production of the products will be adjusted according to the actual situation. Therefore, it is still optimistic about the entire market.

In addition, the development of Liugong forklift in the entire Argentine market is very focused on the promotion of the brand, the local market has a higher recognition of the Liugong brand. “In recent years, the Dakar Rally and TC2000 Touring Cars held in Argentina, we are involved as sponsors or brand names, and tennis tournaments will also participate. In September this year, we will participate in the Buenos Aires capital of Argentina every two years. The logistics exhibition held by Alice can play a very good role in promoting the Liugong forklift brand, and let customers know and be familiar with Liugong from various channels," said Ing. Roberto C. Serra.

At present, Liugong forklift is mainly based on small tonnage internal combustion forklifts in the Argentine market. With the continuous recognition of customers and the benign operation of the factory, Liugong forklift will become the first forklift brand in the Argentine market, and the products can further enter the whole Latin America. Regional, this will have far-reaching impact on the overseas promotion of Liugong brand. (This article is from Liugong)