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In fact, the Internet is permeating the environment throughout the life cycle of users looking at cars, choosing cars, buying cars, using cars, and selling cars, indicating that the automotive sector and the Internet are surging. SAIC Group (600104, shares it) is carrying out active and calm thinking, taking advantage of the trend and moving from time to time. Make the most intuitive response and action to the automotive interconnection market with the launch of the “Automobile Platformâ€, the first OTO e-commerce platform in the Chinese auto market.
Chess platform provides one-stop service As the first OTO e-commerce platform in China's auto market, the car enjoyment platform relies on SAIC Group's brands and thousands of dealer networks, hoping to create an online and offline seamless docking e-commerce model. That is, when consumers enter the car, you can get a one-stop solution and comprehensive car life service here.
What exactly do users need? This is a question that the car enjoyment platform has been considering. The car enjoyment platform will be user-centered, through the online and offline seamless docking e-commerce model, closely surrounding the business closely related to the car, from the user's choice of car to the whole cycle of car purchase, car use, change the car, to provide users with A consistent experience of caring and service excellence. The car enjoyment platform also extends the focus from the user's vehicle use to the car-related life field, and strives to create a comprehensive and excellent interactive experience and enjoyment of the car life and culture for the user.
As the leading company in the e-commerce platform of the electronic vehicle market, SAIC has achieved a 25% market share in the Chinese auto market, forming a good reputation for products and services, with a total of like Roewe, MG, Volkswagen, Skoda, Shanghai GM Buick, Chevrolet. Cadillac, SAIC-GM-Wuling Baojun, SAIC Datong and other passenger car and commercial vehicle brand resources, with tens of millions of basic users and more than 5 million annual user resources, with the most extensive distributor channels nationwide Resources.
In the industrial chain layout, SAIC continues to cover the complete automotive business chain system of product design and development, spare parts manufacturing, vehicle manufacturing, logistics and distribution, sales and service, as well as the layout of post-market business, including car maintenance and automobiles. Maintenance, car rental, used cars, financial services, in-vehicle information services, etc., these resources and technologies will become a platform for SAIC to build a car enjoyment platform to achieve OTO quality service, and also a platform for car enjoyment, the advantage of SAIC endorsement.
The car enjoys the 2.0 officially launched on August 28th, the car enjoys the platform member service community car enjoys the release of the 2.0 version, adding the "car service, car know, car travel, car optimization" four business segments, began to try to provide a variety of car owners The automotive life service and the service content upgrade of the car enjoyment are a key step for the car enjoyment platform from the new car sales to the full life cycle car service.
In March of this year, the car enjoyment platform was officially released, and there was also a car enjoyment exchange 1.0. In the short period of 5 months, the car enjoyment has gathered 55,000 members. Free car wash, road rescue, car rental discount, and driving service are popular among members.
In this version of the car enjoyment 2.0 version, the "car service" not only covers the original feature car service, but also adds illegal inquiries, car beauty and other content to provide members with a full range, 7 × 24 hours throughout the year Endless service; "Car knows" to build a professional and authoritative car interactive platform for members to solve the problem of car use in a timely and effective manner; "Car Travel" is a high-end holiday product that combines creativity and surprises customized by the car. Food shopping, parent-child travel, health and leisure, there are customized self-driving routes, style hotels, attractions recommended, so that travel stickers on their own labels; "car optimization" for members to provide value-for-money automotive supplies, car beauty and other services.
In addition to the PC, Cars will also rely on the "Cars to collect" WeChat service number to synchronize the mobile end, open a variety of car service channels, allowing users to get services anytime, anywhere, and freely. With the Chess and WeChat service number, users can more easily complete the owner certification, equity use, point clearing and membership interaction.
Xia Jun, CEO of the car enjoyment platform, said: “Since the last five months, the car enjoyment platform has initially provided the ability to provide users with full life cycle service. The car enjoys the 2.0 on-line, and the car enjoys the platform from the whole vehicle. An extension of marketing to the full lifecycle of the car."
For the owners of SAIC Group's huge car owners and car owners, the car enjoyment 2.0 is on the line, bringing about a dual enhancement of service forms and service content, trying to achieve online and offline linkage, covering more comprehensive In the field of automotive services, the future will further deepen its content with this idea.