Nanjing Iveco Pilots China 20 Years




2008-4-27 19:51:22
“European style, Nanjing Iveco!” When people first saw the foreign senior man fucking hard Chinese and appeared on the TV screen, the history of Chinese light passengers has changed since then.

20 years: The first loser wins

There is a saying in the chessboard that "first losers win." To explore Iveco's success in China, it is the continuous “first setback” that has enabled Nanjing Iveco, the leader of Chinese light passengers.

In 1984, the newly designed Iveco DAILY project was introduced from Italy to China. What is the chance of success in introducing new European technologies into China? How big is the risk of failure? Nanjing Iveco used his actions to dispel everyone's doubts. In just five years, the first DAILY drove off the production line and had a nice Chinese name - proud. "It's a miracle. It's incredible!" said Fiat's president Malchonet. The personage inside course of study points out: "If there is no Iveco, what kind of trajectory China's light passenger vehicle will be, it is hard to imagine."

20 years: I trust, I choose

In the Chinese automobile industry, Iveco is an extremely unique brand that not only promotes the development of the light passenger industry, but also changes the lives of Chinese people.

Time back in 1996, the five highways in the East China Autonomous Region were fully connected and Iveco was designated as the only passenger transport. Today, a batch of special vehicles, such as the Iveco Mobile Film Projector, Mobile Communication Service Vehicle, and National Rural Tour Medical Vehicle, have penetrated into every corner of Chinese society.

It is even more memorable that Iveco Lightbus first set foot on the land of Hong Kong and Macao with the footsteps of the Chinese People's Liberation Army; it first appeared on the frontline of the flood-resisting emergency in 1998; it first appeared at the forefront of the fight against SARS as a special vehicle for medical aid. It is working side-by-side with the power engineering heroes who fight snowstorms... Whether it is an industry big customer or an ordinary individual user, “I trust, I choose” has become the common voice of Iveco users.

20 years: Piloting China with Responsibility

Responsibility to the user is the only choice for the user. Nanjing Iveco is not just providing products for Chinese users, it also provides a concept and manufacturing system for China's light passenger industry, as well as providing users with optimized road transportation solutions.

Today, Iveco's latest light passenger products are listed at the Beijing International Auto Show. After four years of tempering, this product, which keeps pace with Europe in terms of design concept and technology level, will continue to be an “exemplary” for China's light passengers in terms of power, environmental protection, and safety. Taking environmental performance as an example, new products will start in Europe IV and have upgraded levels of Euro V emissions. While achieving the highest environmental protection level of domestic light passengers, the 08 models still maintain the advantages of low fuel consumption and truly save energy and reduce emissions.

In the past 20 years, Nanjing Iveco has always faced the Chinese market and users with a responsible attitude. The continuous introduction of high-tech standards, high environmental protection performance, and fully humanized products are the embodiment of Nanjing Iveco’s social responsibility. All purposes are For the users, for the industry, contribute to the sustainable development of Chinese society.

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