· Mitsubishi will stop developing imported car business in China

Recently, Mitsubishi Motors Corporation President Yi Zixu revealed in an interview with Tencent Auto that Mitsubishi will no longer develop imported car business in China, and the focus in China will be placed in GAC Mitsubishi.

Mitsubishi Motors has less than 100,000 units in the Chinese market. In 2013, sales of Guangzhou Automobile Mitsubishi, Southeast Mitsubishi and Mitsubishi imported vehicles totaled 68,000 units. There is no public data showing the specific sales of Mitsubishi imported cars, but according to Mitsubishi Motors. According to the plan announced at the end of 2012, the sales volume of imported cars will reach 25,000 in 2013.

The reason why the business of imported cars was stopped was mainly to be able to focus on Mitsubishi's business in China. Yi Zixu said: "Mitsubishi is no longer developing more imported cars in China." He hopes that GAC Mitsubishi's production and sales will reach 130,000 vehicles as soon as possible. . And "I hope to reach 200,000-300,000 in 5 years."

Mitsubishi's development in China is not short, but it can be described as twists and turns. As one of the earliest brands to enter China and foreign brands, Yi Zixiu said frankly that Mitsubishi has always hoped to have a 50:50 partner, but it was not until September 2012 that it ushered in the first 50:50 joint venture in China. Yizi Xiu waited for a long time, which also led to the development of Mitsubishi in China. Yizi Xiu once proposed that in 2015, he hopes Mitsubishi will achieve sales of 300,000 units in China. But the reality of the data is far from the same. Mitsubishi Motors, which is small in scale and too thin in its product line, can only hope for the Guangzhou Automobile Mitsubishi in the Chinese market.

GAC Mitsubishi has officially started mass production in 2013 and currently has two domestic models. "Guangzhou Mitsubishi is still a baby, I hope that the baby will grow up quickly," he said.

According to Mitsubishi's plan, GAC Mitsubishi still takes the development of SUV as the main direction. Yizi Xiu told Tencent Auto that Mitsubishi will continue to expand its SUV products at GAC Mitsubishi. But at the same time, in the past 2-3 years, we will always pay attention to the needs of the Chinese market to consider whether to introduce car products.

He did not disclose the specific product plan, only said that in the market, the most popular Outlander in the upcoming model candidates, "if introduced, will be as soon as possible", Yi Zixu also hopes to introduce Mitsubishi EV or PHEV in China as soon as possible. Model. He stressed that EV and PHEV are the future direction and also the advantage of Mitsubishi Motors.

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