For auto parts companies, market segmentation is the basis for selecting the target market and formulating various market strategies, which is conducive to companies discovering new market opportunities, and is more conducive to better meet the different needs of different consumer groups. Auto parts companies have established product market positioning and can adopt different marketing strategies based on different markets. In order to facilitate the confirmation of the importance of each segmented market and determine the priority order of development, according to the market's capacity, the level of demand quality, and the fierce market competition, the current market for auto parts companies can be divided into three categories: The core market. Not only is the market's capacity and consumption level higher than other markets, but it also has a strong radiation effect on the surrounding customer market and can drive the rapid development of other markets. The core market is also a market where the competitors are defensively focused. Therefore, they consolidate the market with quality products and use their own advantages (geographical advantages) to actively attack high-value-added products of long-distance competitors and occupy high-end supporting markets with local products. Growth market. Social sales and consumption levels are shifting from low to medium-grade markets. Demand has increased and brand awareness has grown. According to market conditions, choose 20-30 best-selling products, select powerful dealers, increase sales, dilute production costs, and vigorously develop mid-range product markets to form a strategic development approach. potential market. Other supporting markets, enterprises have not yet entered the market. The company's future development priorities, potential profitable markets, and focused development of target markets. Many barriers to entry, and most components can not immediately enter the market. Can develop the same quality accessories products, first enter the social market profit, while improving product demand standards, after forming a fist product, increase public relations efforts, and gradually enter the supporting market. The most important part of the strategy development process is the comprehensive analysis section. The most important part of the comprehensive analysis section is a detailed analysis of the competitor's strategy and strategy. In the competition, since the products themselves are not very different and the competition is very fierce, each of them strictly seals the competition information, which brings great difficulty to the formulation of the strategy. There is still a long way to go for any company to complete its marketing strategy. In addition to product structure adjustment, it is necessary to establish a complete marketing system, use correct marketing strategies, and improve marketing management. The old state-owned enterprise restructuring and management mechanism lags behind that of the parts and components companies of emerging private companies. First, the company must transform its business into a proactive and aggressive player in the industry so that it can gradually achieve its marketing strategy. Ceramics Location Pins,Automotive Welding Position Pins,Welding Position Pins,Zirconia Location Pins WuXi TecCeram Fine Ceramic Co., Ltd , https://www.hitechceram.com