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At the end of 2009, China Changan Automobile Group Co., Ltd. formally collected Changhe and Hafei Automobile, and the industry has paid great attention to the future direction. Recently learned from the Chang'an Group that the research and development systems of Hafei and Changhe Automotive have all been incorporated into the Chang'an Automobile Engineering Research Institute. After that, the Hafei and Changhe models were developed by the Chang'an Automobile Engineering Research Institute. This is another major signal for the Changan Group to fully integrate Hafei and Changhe. Changhua’s first-level exchange of blood for Hafei and Changhe has been completed by the end of 2010.
Comprehensive integration of R&D system
Chongqing Changan Automobile R&D Center Chang'an Automobile Engineering Research Institute expanded its scale in 2011, expanding from the previous five countries and seven regions to five countries and nine regions. In May 2011, the research and development resources of Hafei and Changhe were all categorized under the Chang'an Research Institute, which means that the development of the core of the company's development, Hafei and Changhe Auto, has been fully incorporated by Changan Automobile.
The Chang'an Research Institute is an automotive R&D center established by Changan Automobile in 1995. It specializes in the research and development of Changan Auto's own brands. Chang'an Research and Development Center, based on the original design and R&D resources of Changhe Automotive and Hafei Automobile, established the Jiangxi Research Institute of Chang'an Automobile and the Harbin Institute of Chang'an Automobile. These two branches are wholly owned subsidiaries of Chang'an and all vehicle designs are completed. R&D is done by the General Court. The function of Harbin and Jiangxi Branch is to make adjustments and changes based on the local market conditions.
Car business difficult to follow
The Changhe and Hafei, which have been integrated in the R&D system, are still unable to see how many vehicle types will be allocated in the future. At present, Hafei and Changhe are in a dismal state of operation, which further aggravates their thirst for resources.
It was learned from the Beijing auto market that dealers of Hafei Automotive in Beijing are frequently closed. At present, Hafei has two dealers in Beijing: Hasunion and Jidong Huaming. Hafei's official website shows that there are as many as seven dealers in Beijing. Now the other five dealers' phones are out of touch and logged out. . Hafei's dealership, Beijing Yulong Jinsheng Automobile Sales Co., Ltd., originally located at Huilongguan Oudebao Market, has already gone to the store. It is reported that the owner of the HaSong Alliance also sprouted the idea of ​​switching to the SAIC-GM-Wuling Baojun brand. A Hafei dealer stated that Hafei now basically only sells micro-cars. The sedan can also be ordered as follows. Saibao manufacturers are no longer producing. Dealers revealed that Hafei has not produced Saibao's petrol vehicles, and only electric Saibao is still producing. , but only for overseas markets.
Changhe’s car is also not optimistic. Currently, only Changer’s limousine is left with a model of AiDier, and this car has very little sales. Liana’s performance due to poor market performance has now turned to Changhe Suzuki’s channels. The responsible person of Changhe Automobile admits that the current situation of the car business of Changhe Automobile is not good and the pressure is very high.
Although Changan’s own-brand sedan has achieved great development in recent years, it has limited resources and is particularly suitable for supplying itself. At the same time, Changhe and Hafei have to be taken into account. After Hafei and Changhe’s R&D system is integrated into Chang’an Automobile, they will not produce cars in the future, and Changhe and Hafei have lost their decision-making power.
The fastest release of brand planning in August
As for the development of Hafei’s and Changhe’s future car business, whether it will abandon the car business as the industry has rumored, Hafei and Changhe staff have expressed their willingness not to give up, but the Chang’an Group’s answer to this question is a bit flashy. , has not given a positive response.
Chang'an Group has paid attention to the current situation of Hafei and Changhe and plans to hold Changhe and Hafei's new brand planning meeting in August or September 2011. Changan Group will have a clear understanding of the brand positioning and future product planning of Hafei and Changhe. Explanation. Changhe Automobile has also received this notice from the Group, stating that the current details are still in the confidential stage, but it will involve information on some products and industries, including whether Changhe Suzuki and Changan Suzuki should be integrated.
Changan Group, Hafei Automobile and Changhe Automotive have disclosed information about the following major brand plans. Changhe and Hafei will not be abandoned and will usher in a new brand identity. Changhe and Hafei will not give up. Car business. As for the source of car production models in the future, Changhe Automotive's answer may be that Changan’s cars will be introduced to produce the car. At present, everything is still inconclusive.
According to sources who disclosed the contents of the Changhe branding conference, although the brand launches in August or September retained Changhe and Hafei's sedans business, Changhe and Hafei brands will not give up, and then what will happen after five years or ten years? Also unknown.
Hafei, Changhe's doubts, it is estimated that the current Chang'an Group can not give a specific answer. After Chang'an collected Hafei and Changhe Automobile, the models developed for the Changan brand will be allocated to Hafei and Changhe for production, but Chang'an Standard will be hung, and the Chang'an Research Institute’s general director is intriguing.