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LED lighting industry presents three major characteristics and six major trends
Recently, it was learned from GreenLighting2015 China (Shanghai) International Semiconductor Lighting Application Technology Forum that with the rapid development of China's LED lighting industry, the scale of the industry is expanding, the market penetration rate is increasing rapidly, the brand gathering is fissile and various fields are seeking cross-border The entry point of integration Since 2014, the strong development trend of China's semiconductor lighting industry is very obvious. LED lighting continues to learn from the forum. In 2014, the development of the LED industry mainly showed three major characteristics: First, the industry plate was enlarged. Statistics show that in 2014, the overall scale of China's semiconductor lighting industry reached 350.7 billion yuan, still maintaining a high growth rate of 36. LED lighting products accounted for 16.4% of the entire lighting industry, LED lighting quickly expanded to general lighting and other applications. Among them, the output value of general lighting was about 117.1 billion yuan, an increase of about 68, and the proportion of the application market also increased from 34 in 2013 to 41 in 2014. Overall, commercial lighting has shown a spurt of growth, public lighting has grown rapidly, and home lighting has begun. Second, the market penetration rate has further accelerated. Due to the advancement of technology and increased competition, the price of LED lighting products has continued to decline year by year. LED lighting manufacturers continue to increase the channel sinking, e-commerce channels are developing rapidly, and the second and third-tier cities in China's lighting market are accelerating. The LED lighting market will usher in a rapid rise in the market in 2015, and the LED lighting market penetration rate is expected to rise from 16 in 2014 to 30. The third is the brand's fission and cross-border integration. Passive or active mergers and acquisitions between enterprises has become the trend of the times; product applications are shifting from technological innovation to application solutions and integrated service innovation business models, and Wanrun Technology has acquired the acquisition of Sunlight Optoelectronics, Weiwei shares, and Tongfang shares. Into the main Zhen Mingli and so on, involving the industrial chain, the middle and lower reaches. At the same time, the concept of LED smart city, smart home and intelligent lighting is gradually getting hot, so that companies such as Xiaomi, Midea and Haier also enter the lighting industry. LED application presents six major trends With the development of the industry, general lighting has gradually become intelligent and high-end. Intelligent is mainly reflected in the combination of LED lighting technology and control technology. LED lighting is in the high-end of automobiles, health care, hotels, museums, etc. The huge market potential of special application areas has gradually gained attention. In the view of Yang Weiqiao, deputy director of the National Semiconductor Lighting Application Systems Engineering Technology Research Center, semiconductor lighting applications are currently showing six major trends: First, the Nobel Prize in Physics. The high-efficiency blue LEDs invented by Chisaki, Amano and Nakamura have won the Nobel Prize in Physics, which not only brings a path of transformation for efficient lighting, but also gives maximum recognition to the value of the semiconductor lighting industry. Second, applications lead the industry. In 2014, although China's semiconductor lighting application field was affected by the continuous price cut, it is still the fastest growing link in the industry chain, with an overall growth rate of 38. The general lighting market broke out in a comprehensive manner with a growth rate of 68 and an output value of 117.1 billion yuan. The proportion of the application market also increased from 34 in 2013 to 41 in 2014. Third, general lighting tends to be intelligent and high-end. However, at present, China's high-end smart lighting products market is monopolized by the products and brands of foreign companies. The huge market potential of LED lighting in high-end special applications such as automobiles, health care, hotels, museums, etc. is gradually receiving attention. Fourth, across industry boundaries. The current singular lighting products can no longer meet people's needs for comfort and convenience. With the further development of LED lighting technology, a number of emerging fields such as smart multi-mode LED street lighting system, LED optical communication, LED car headlights, etc. Got an extended application. Fifth, the industry tends to integrate vertically. The domestic LED giant Sanan Optoelectronics acquired 151 patents owned by the company through the acquisition of the upstream company American Lumen. At the same time, it established a joint venture light source company with Sunlight Lighting, a well-known downstream enterprise in China, to realize the integration of upstream and downstream of the industrial chain and win-win results. Vertical integration development has become an important measure for domestic upstream and downstream enterprises to achieve common development. Sixth, the market environment is getting better. Price is no longer the only concern for consumers, and on-demand lighting is acceptable to more people. The price has dropped to the market acceptance point, and the price decline of brand products has slowed down noticeably. Innovation Drives Value Space While the LED lighting industry is developing at a high speed and the market penetration rate is constantly improving, low-cost first-class and homogenization competition has caused many companies' profit margins to drop rapidly, and industrial competition has further escalated. Under the influence of multiple factors, LED lighting has rapidly expanded from general lighting to other applications, and the development of the industry has also focused on exploring high value-added product forms to extend to the innovative application market. Feng Yadong, deputy secretary-general of the National Semiconductor Lighting Engineering R&D and Industry Alliance (CSA), said that the multi-level era of cross-border integration has arrived, mainly in the cross-border integration of technologies, such as semiconductor lighting technology and micro-electric technology, sensing technology, Computers, big data and other fields are combined. Cross-border integration of applications, that is, new market demand promotes industry cross-border, including innovation in semiconductor lighting applications in agriculture, biology, and medical fields. The cross-border integration of business models, namely, the cross-border integration with the Internet as the link, the operation of the product production system service platform, and the integration of the service industry and the manufacturing industry, and the integration of technology and culture, thereby enhancing the added value of the industry. CSA hopes to complete the integration and integration of basic science through technology projects and public R&D platforms, such as energy-efficient materials science, bio-health photo-bioscience, and intelligent light source information science. Integrated communication, control, sensing, information processing, electronics, software, optics and other multi-domain technologies to meet the functional needs of space, people and objects in the lighting environment; lighting and display engineering, Internet of Things and intelligence for smart cities and intelligent transportation Integrate lighting and communication engineering, agricultural bio-lighting engineering, light health and medical engineering to achieve industrialization demonstration and promotion, and carry out integrated technology innovation, and actively carry out cross-border cooperation, improve standards, certification, evaluation system, and work together with enterprises Explore the new business model under the background of the Internet, explore new models for international market expansion, start LED lighting, and establish and improve the semiconductor lighting industry technology with international public R&D platform, industrial comprehensive service platform and industrial development fund platform as the main body. The service platform will build an innovation chain for the development of China's semiconductor lighting industry, improve the service chain, enhance the value chain, and open up the growth space of the semiconductor lighting innovation application market. Yang Weiqiao believes that in order to realize the innovative application of the semiconductor lighting industry, it is necessary to build a leading LED smart lighting industry in China, and seize the blank spectrum resources and technology patents of the next generation broadband communication. Zhou Jie, deputy dean of the Changzhou Base, a national key laboratory for semiconductor lighting innovation, said that the next step in smart lighting must be smart home. At present, the State Key Laboratory is considering cooperating with some excellent large-scale home appliance companies to integrate LED lighting and smart home appliances and APP with the cloud to build a future ecosystem. The vision of intelligent control must be combined with high-quality, high-performance lighting, intelligently controlled dimming systems, and various types of sensors. Xiao Hongqing, professor of electrical engineering at the University of Science and Technology of Taiwan, predicted the market economy of LED lighting applications in 2015: LED downstream application market will show explosive growth; technology will guide industry development, intelligent lighting will dominate profit; LED cross-border integration will intensify.