Kou Jinwen: Chang An Mazda wants to stand to the Central

The status of the newly deputy executive vice president of Changan Mazda, Stanley Khan, is clearly the focus of the media's recent pursuit. In the past, he was in charge of the Changan sedan sales, and now he is transferred to the joint venture executive vice president. Will he lead Chang An Mazda to come up with a different way? MazdaCX-5 debut, will soon be an important expansion of the product line Chang'an Mazda will have any new moves? ... With all sorts of questions, recently, the reporter had an exclusive interview with Can Jinwen.

Scarlett said that his goal is to allow Changan Mazda to stand in the center of the Chinese automobile stage: “In 2012, we must grasp the new opportunities brought by the “Chuangchi Blue Sky” technology.

Changan Mazda’s product line will also be upgraded to a “5+1” lineup consisting of 5 domestic models and 1 imported SUV. It is believed that under this promotion, Changan Mazda will surely be able to raise another level! ”

The CX-5 will introduce the first model of the "Chuangchi Blue Sky" technology, the MazdaCX-5, to be launched in China for the first time this summer at the Beijing Auto Show next April. According to the situation, the new crossover SUV has attracted worldwide attention. In March, the number of orders for MazdaCX-5 listed in the first month of Japan reached an astonishing 8,000 vehicles, which was more than 8 times the plan. "CX-5 plans to sell in Changan Mazda distribution network in the form of imports in July and August, and will be localized in Nanjing factory next year."

“The Mazda CX-5 is Mazda’s first new model for the full application of the “Chuangchi Blue Sky” technology for engines, transmissions, bodies and chassis. This innovative technology has won not only a high appraisal from the global industry, but also due to its smooth development. Compatibility with China's No. 93 gasoline is widely expected by domestic consumers."

New "5+1" product lineup enhances brand image With the strong debut of the MazdaCX-5, the product line of Changan Mazda will also be upgraded to a "5+1" lineup consisting of 5 domestic models and 1 imported SUV. According to Cang Jinwen, MazdaCX-5 not only provides opportunities for Changan Mazda to enter the high-growth market segment of urban SUVs, but also enhances the overall brand image of Changan Mazda. Driven by new products and leading technologies, Changan Mazda will gain new development opportunities in brand, product and network.

"In addition to the introduction of the CX-5, this year, Changan Mazda wants to complete the sales target of 113,000 units, and still needs to tap the potential of existing products." At the same time, Sung Kam-wen said that the accumulated effect spillover of Xinghao will be an important guarantee for the completion of sales; And Mazda 2 will also make changes this year in order to better meet the needs of the market. “The CX-5 will target competitors such as the Volkswagen Tiguan, CR-V, etc. The goal is to sell about 200,000 vehicles a year. The Mazda 3 will challenge the top three brands in the compact market segment, reaching about 20,000 cars. Monthly sales. And Mazda 2 as a personality product, but also to cultivate more fans."