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Under the influence of a series of unfavorable factors, the State III emission standards will also be implemented on July 1, and commercial vehicle companies will face challenges.
Commercial Vehicles: Welcome to the Second Half of the Year
The continuous rainy weather makes the Beijing auto show commercial vehicle company very depressed. The media conference can only be held in the open air with an umbrella. When the press conference is over, it won't be a round of applause as usual, because everyone holds an umbrella in their hands. The event that should have been beaming is rather cold and clear.
The national III standards that are on top of commercial vehicle companies are like the overcast clouds in Beijing, so they must not be relaxed. This year, China began to implement a monetary tightening policy. The reduction in fixed investment also means a decrease in the demand for commercial vehicles. Under the influence of various factors, the overall commercial vehicle market in 2008 was foreseeable in various crises early: the total truck fleet will fall by 5% to 10%, the total medium- and heavy-duty truck market will decline by about 20%, and the cost of commercial vehicles will be high. The rate of increase, some low-end vehicles will be forced to withdraw from the market under the National III standard.
Contrary to unfavorable market expectations, cost pressure has become a big pressure on the top of commercial vehicle companies. The general price increase will have a big impact on the market this year. In addition, the national III emission standard will be implemented in July and heavy trucks will be implemented this year. The main commercial vehicle market has many uncertainties.
However, talking about sales, all commercial vehicle companies are more willing to introduce their performance in the first quarter.
Sales ahead of schedule
“The market situation in March is really good!†Zhang Bing, the deputy general manager of liberation, filled his face with a disguised smile. Liberation sales in March were 27,000 units, which is the highest level in history over the same period.
There have been more than one liberation of such a booming sales situation, and Fukuda has also made a record. In March, Fukuda sold more cars than Mercedes-Benz and became the world’s largest commercial vehicle company. Zhao Jingguang, deputy secretary of the Futian Party Committee, told this reporter: “I estimate that not only is our market condition good, Other companies are certainly very hot.â€
Regarding good performance in March and the first quarter, Xu Chih-chih, deputy general manager of FAW Liberation, said: "Firstly, the annual sales of commercial vehicles in March and April are peak seasons. The peak sales are also normal. Second, because of raw materials, Rising steel prices and other factors have caused commercial vehicle companies to generally report price hikes in April, which has caused many car users to consume ahead of time. In addition, the state has stipulated that on July 1, this year, commercial vehicle country III emission standards will be enforced nationwide, which will make The cost of each heavy truck will increase by at least 20,000, and these reasons will lead to the early release of commercial vehicle sales."
It is understood that almost every commercial vehicle company is now working overtime. Even so, it does not meet the needs of customers. Such early release will make sales in the first half of the year take up a larger share in the whole year. General companies said that they will complete sales tasks for at least eight months in the first half of the year, and some companies also said that they must complete 60% of annual sales tasks. To 70%.
However, although commercial vehicle companies have predicted that the second half of the year will be a period in which commercial vehicles will not be booming, they are still making every effort to promote their own National III products at the Beijing Auto Show. We hope that we can take the initiative in the future market competition.
Industry sources told reporters: "Now all manufacturers will say they are ready, and they are ready to say no."