Independent brands do not change sales plan

Recently, BYD Auto officially announced that its sales target for this year will be reduced from 800,000 to 600,000. The data from the China Automotive Technology and Research Center also showed that in July, sales of self-owned cars accounted for 6.31% and 2.64%, respectively, in the first half of the year compared with the increase in sales of other cars. The industry generally suspects that BYD's drop of target will have an impact on its own brands. In fact, after seeing the performance of the first half of the year, most of the major brand car companies insisted on the sales plan set at the beginning of the year and will not make large-scale adjustments to the output and dealer supply.

In the first half of the year, sales of Changan Automobile have exceeded 1 million, of which 610,100 were sold by independent brands, an increase of 47.19% year-on-year. According to the plan, Changan Automobile's target sales this year will be 2.2 million vehicles, which is now nearly half. In order to achieve the goal as soon as possible, Changan Automobile will promote the traditional models and new energy models in the second half of the year. Brilliance Automotive has now completed half of its annual sales of 500,000 vehicles and half a million engine sales. The company's public relations department told reporters: "Brilliance Automotive's inventory is now within a reasonable range, the sales situation is also very stable, so in the short term there is no adjustment to dealer supply and production plans."

In the first half of this year, Dongfeng Passenger Vehicles, which sold more than 20,000 vehicles, felt a certain amount of sales pressure, and related sources told reporters: “Last year’s sales boom resulted in the establishment of a sales target of 60,000 units this year. However, this year’s market is not as good as last year. The Dongfeng Fengshen is a new brand, currently only the S30 and H30 models, the market awareness needs to be improved.” However, the person thinks that Dongfeng Fengshen's inventory is relatively normal, he said: “From April of this year, Dongfeng has used The car did not feel much pressure on inventory based on sales figures for the previous month and sales figures estimated by the dealers for next month. Therefore, it is understood that Dongfeng Fengshen has no plans to change its sales target.

The reporter learned from the South East Automotive and Great Wall Motor companies that, like the above-mentioned companies, they will insist on the sales target of nearly 130,000 and 400,000 vehicles unchanged this year. The general manager of Chery Automobile Sales Co., Ltd. Ma Deji made a public statement: Chery Automobile will not cut the 430,000 sales target set at the beginning of this year and will hit 450,000 vehicles.