When the Chinese economy was experiencing an exceptionally cold winter, the world's leading tire manufacturer, the German horse brand, ushered in the opening ceremony of the 500th authorized retail store in China on December 28, 2008. The store is located at the main traffic road of Jinyang East Road, Jiashan City, Zhejiang Province. It occupies an area of ​​1,150m2 and is the largest brand image store for horse brand tires in northern Zhejiang. Klaus Kreipe, the general manager of the German horse brand, personally attended the ribbon-cutting ceremony. With the help of the leading position of the original tires of the European car series and the retail value-added business marketing strategy of the Chinese market, since the German Ma Brand officially entered the Chinese market in 2007, it has laid its sales network nationwide at the speed of one store per day. The opening of the German brand of 500 stores marks a new milestone in the development of the company's business in China. Mr. Klaus Kreipe, General Manager of KPMG China, said, “At present, all retailers are looking for a stable way to survive this special period of the economy. Since the introduction of Chinese brand tires into the Chinese market, Horse Brand tires have made great efforts to increase value. Commercial marketing strategy, especially when many owners delay the car purchase plan, the company can help customers apply high quality and latest technology tires to improve driving performance on the basis of safety and comfort. Some speed development of our sales network, more important to help our sales and retailers find new profit growth point, to provide consumers with more value-added services. " The German horse brand selected for this investment is Jiashan Daben Auto Parts Co., Ltd., which formerly known as the largest chain tire service store in Jiaxing area. After more than ten years of tire wholesale and retail business, the rear tire market in Jiaxing is an absolute dominant position. . The newly-established company is the largest franchise store in the world, and it also opened another brand of licensed tire retail stores in Malaysia. Daben auto parts investment horse brand tires double shop with open, double happiness, fully demonstrated its confidence in the development of the Chinese brand tires in China, which also means that the Ma license tires will become the core of its future business development. The German horse brand in China has achieved gratifying results in the development of the Chinese market in 2008. The establishment of authorized retail stores has also brought more comprehensive service and quality assurance to Chinese consumers. In addition to continuously strengthening the construction of the network, the company also strengthened its information communication with consumers through the website. The newly revised Chinese website not only publishes authorized retail stores located around the country, but also has a car navigation map function to facilitate consumers to visit each store to obtain professional services.
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