Geely opened into Taobao Mall yesterday

The Geely Auto Global Hawk official flagship store home page as the bulk of consumer goods, the automotive industry has also entered the era of online shopping.

Cao Minjie, a reporter of the Post, has also entered the era of online shopping as a major consumer goods automobile industry. Yesterday, Geely Automobile opened a flagship store in Taobao Mall and became the first car sales company on Taobao Mall.

Liu Jinliang, vice president of Geely Group and general manager of Geely Automobile Sales Co., Ltd., said that online sales are increasingly playing a role in automobile marketing related to information publishing, collecting customers, shopping, and services. If they can make good use of network resources, they will give the Chinese auto industry a belt. It's no small surprise.

When it comes to selling cars on the Internet, it is no longer a "new thing" in the Chinese market. As early as in 2007, Chery Automobile had started the online car purchase model and given 3000 yuan of online car discounts. Since then, Roewe, Skoda and other brands have also tried online car sales. However, over the past three years, online sales have not made major breakthroughs.

Starting in July of this year, Li Shufu, chairman of Geely Group, clearly stated on many occasions that it would sell cars online and combine the advantages of the traditional automotive industry and e-commerce.

Taobao Mall automotive category responsible person said that next will be more and more auto companies join the ranks of online sales, next year will likely become the automotive collective "net" of the outbreak of the year.

It is understood that the Geely store in the Taobao Mall opened a flagship store brand is one of the three major brands of the new Geely Global Hawk, the initial Geely will use online 4S store sales and offline 4S store experience and after-sales service combined online sales .

It is reported that the first phase of the Geely Auto debut on the Internet sales model for the Geely Panda [Review Picture Forum] sedan 1.3L-5MT distinguished version and comfortable version. Next, Geely Automobile's flagship store will add other products, such as the new Panda dual-color car, Geely supporting automotive interior products. The “Panda Bicolor Vehicle” is a network-specific car that is specially developed and produced according to the characteristics of the Internet population.

For Geely “touch net”, the industry believes that, at present, auto 4S stores have begun to face the situation of the decline in bicycle profits, for automotive companies, the 4S store opened to the Internet can not only reduce the construction costs and marketing costs, but also Improve the auto companies' grasp of the market; for car dealers, it can reduce the cost of stores, and expand the marketing platform and consumer groups.

At present, more than 30,000 brands and tens of thousands of merchants gathered at Taobao Mall have just created an online sales record of 936 million yuan in a single day on November 11. The Taobao Mall has a lot of valuables, large items and luxury goods, such as furniture, jewelry prices over a thousand. The industry believes that the current online car purchase online and offline, go to the 4S shop test drive to buy again, just like buying furniture to the furniture city to see samples, buy jewelry can go to the jewelry store inspection, choose clothes to check the clothes in the grid shop There is no difference.

According to statistics, the proportion of Americans buying cars through the Internet has increased from 0.1% in 2000 to about 10% in 2009.