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The lighting industry has always been one of Foshan's advantageous industries, ranking the top five in China. The advent of the LED era has made the industry's competition tend to become hot, and it has added many uncertain factors to the prospects of manufacturing companies, but it is certain that the LED market is the best in the world. This year, it is widely regarded by the industry as the outbreak of LED development. The domestic and international markets are further open, providing opportunities for enterprises. For the Foshan lighting company to win the LED market, the president of Foshan Lighting Association and the general manager of Kaixiou Lighting Co., Ltd. Wu Yulin received the inspiration from the Frankfurt International Lighting Fair: Sino-German cooperation.
LED products entered the ordinary people's home Wu Yulin told reporters that four years ago, when LED lighting was just started, it was basically applied to public facilities such as street lamps, relying entirely on government blood transfusion to survive. It took four years for local lighting companies to make the LED penetration rate of office buildings and large shopping malls reach 10 or so, and the household penetration rate reached 3 to 5. Although this figure seems insignificant, it is relatively high in domestic cities.
The reason why LED lamps are promoted in ordinary households is difficult because the public does not understand the mistrust, but also because the price is high. Once the trust is established, the price problem will be solved. In order to overcome the issue of trust, Wu Yulin came up with a solution. Two years ago, in order to prove the energy-saving effect and quality of LED lighting, Casey adopted a two-year trial and effective payment method to install nearly 200 5.5W LED bulbs for a parking lot in Foshan. The two-year verification has enabled the property company to convinced the LED lighting products, such as paying for the electricity bills and saving LED lighting products to other communities. In the past month, several lighting companies have cooperated with the Chancheng District Economic Promotion Department to organize LED special group purchase activities, which have been sought after by the government through subsidies from consumers.
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He believes that LED products have come from doubts, and now it can be said that they have gradually gained consumer recognition. At a time when energy issues are becoming more and more prominent, it is an indisputable fact that LED lighting has entered the homes of ordinary people. Prices will go down and the penetration rate will increase further.
Strengthening Sino-German cooperation and enhancing competitiveness With the government's strong support, more mature technology, lower costs and further market opening, Foshan lighting enterprises have begun to have hematopoietic capacity in the promotion of LED products. LED is entering thousands of households. At the same time, there has been a chaos in the price war in the market. Last year, some products even fell to 50, which worried Wu Yulin. He pointed out that the price reduction of leading enterprises plays an important role in accelerating the popularization of LED products, but the price reduction will be a severe test for the survival space of many enterprises.
Long-term dependence on policy support and blindly joining the price war are not long-term solutions. Then, where should the next step of the LED road of the Buddha enterprise go? Wu Yulin received inspiration from the Frankfurt International Lighting Fair held this month. He believes that Foshan and Germany will have a chance to jointly develop LED market. He said that he has participated in the lighting exhibition for 10 years. In the past years, some European exhibitors were more repulsive to Chinese companies. This year, they were uncharacteristically recognized by the Chinese market and expressed strong intentions for cooperation.
He further analyzed that the Buddha's enterprises have good manufacturing capabilities and financial strength, and combined with the cutting-edge technology of Germany, they will certainly produce strong market competitiveness. According to reports, Foshan has set up a special working group to serve foreign-invested enterprises invested in Foshan. For this reason, it also introduced the German VJP law firm.
In addition to conventional cooperation methods such as foundry, Wu Yulin emphasized the introduction of German technology to make up for the shortcomings of domestic leading edge LED technology. He said that although domestic R&D technology has grown, it still has a gap of more than ten years with the international top level. In the future, domestic enterprises must master the industry's leading power. The most effective way is to borrow the brain and make the overall price competitiveness of Chinese industry. Strong, must break through the chip technology issues, in this regard can cooperate with foreign chip companies.
In addition, Wu Yulin also talked about the importance of improving product design. With the increase of labor cost and energy cost, the original advantages of domestic enterprises gradually disappeared, and one key to achieve sustainable development of the industry is to pay attention to design and improve design. The level of art that enhances the added value of the product.