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Recently, FAW Jiefang Automobile Sales Co., Ltd. held a marketing conference in mid-2011 to fully consolidate the marketing work in the first half of the year, unify ideas, enhance confidence, and welcome the challenges of the market in the second half of the year. More than 200 representatives of FAW liberation dealers from all over the country attended the meeting.
At the meeting, FAW Jiefang Automobile Sales Co., Ltd. made a theme report titled "Cognize the situation, benchmark products, enhance confidence, take the initiative, adjust the structure, and increase the share." In the first half of 2011, due to the influence of national policies and regulations, the market demand structure of domestic medium- and heavy-duty truck industry and the dominant structure of FAW's liberation products were in the opposite direction, causing the sales of FAW's liberation in the first half of the year to be affected.
The FAW Jiefang Marketing System and the vast number of agents have overcome the impact of the lack of product resources and regulations on the implementation of fuel consumption management on terminal sales, and continuously strengthened their own terminal market development, product promotion, 4P+2S marketing analysis, after-sales service and other diverse combinations. The ability to curb the declining trend of the product share of FAW Liberal Changchun Base to some extent.
FAW Liberation analyzed and studied the freight vehicle market in the second half of the year. As the country will continue to promote economic growth and inflation, and the implementation of relevant laws and regulations such as “Road Safety Protection Regulationsâ€, the demand for the second half of 2011 will be particularly strong. The demand for tractors has a certain pulling effect. Therefore, the total market demand in the second half of the year is basically the same as the same period. At the same time, the demand structure will change in favor of the release of FAW. 
In order to seize the market opportunities and seize the second half of the commercial vehicle market, FAW Liberation is actively making full preparations. In the second half of the year, FAW Jiefang will focus on improving product regulatory compliance, market segmentation demand adaptability, and product reliability, further broaden product lines, improve product quality, and continuously enhance the market competitiveness of FAW's liberation products. At the same time, relying on the resource advantages and system advantages independently developed by FAW Jiefang Co., Ltd., it will give the liberation dealers of FAW to continue to increase their support from the aspects of promotion, marketing tool application, timeliness of spare parts, training, etc., and promote the development and maintenance of marketing network terminal market. Continuous improvement of capabilities.
Although the demand structure in the second half of 2011 will develop in favor of the liberation of FAW, dump trucks and special vehicles will still account for about 50% of market demand. While seizing market opportunities, taking the initiative and accelerating structural adjustment are not only the focus of efforts to increase market share in the second half of the year, but also play a crucial role in the realization of marketing goals in 2012 and the continuous increase in the share of FAW's liberation. To this end, FAW's liberation marketing system will pay close attention to changes in laws and regulations, timely adjust product mix, and strengthen terminal promotion, pay close attention to the implementation of service policies and service commitments, improve the timeliness of maintenance services, further strengthen the basic management of claims, and improve the accuracy of claims.
FAW Jiefang Company conducted a comparative analysis of the market share of distributors in the first half of the year in the mid-year meeting, and hoped that the liberation dealers of FAW will do detailed market research and product development so as to achieve a balanced development of the region of the strains and at the same time ensure the warranty period, External services, to ensure the normalization of sales promotion methods.