Engineering product industry service upgrade to full-process service stage

All kinds of data confirm an unavoidable fact that construction machinery companies not only face the predicament of the market downturn, but also face the subject of sustained and stable development of the company. However, the “winter season” cannot be avoided. How to survive this “winter season” has become a problem that must be considered in all aspects of construction machinery.

"Winter" cannot "hibernate" on this. In the case of a downturn in the market, we must not be pessimistic about the market's bleakness, but must more rationally focus more efforts on improving the company's core competitiveness. So, what can be a breakthrough? The author believes that, without considering the strategic level of the enterprise, the company should start with core technologies, innovation capabilities, and service details to enhance its core competitiveness.

On the one hand, we must increase investment in product development. When the market is in a downturn, competition will be more intense. To maintain its market share, it is necessary to increase the research and development of new products and enhance product reliability. After many years of development of domestic construction machinery, product technology, reliability, and appearance quality have been improved to varying degrees. However, in most models, the overall performance and quality of products still have a certain gap with internationally renowned brands, especially in hydraulic systems, There is still a clear gap between the electronic control system and overall reliability. Enterprises can use this "winter" to co-ordinate how to improve their core competitiveness, and to improve overall product reliability, such as product R&D expenditure, human resource development, and innovation in manufacturing equipment. During the same period, we will intensify innovation, research and develop new products, get rid of homogenization of product competition, and be a leader in technology rather than a follower. This will not only increase the risk resistance of the company, but also expand the business scope of the company and make new achievements. The point of economic growth.

On the other hand, we must strengthen the construction of service details. In the downturn of the big environment, few new users enter the field of construction machinery, which will inevitably lead to the difficulty of developing new users. How to better maintain and maintain existing user groups and help users develop healthily, so that users have a new purchasing power, should be a new topic that must be faced by current construction machinery companies.

Today, construction machinery services are not just pre-sales, sales, and after-sales services. Engineering machinery services have been upgraded to full-service products and to the user's full-process service stage. If you only stay in the product service stage and do not pay attention to the development of the individual users and the enterprise, the result may be an increase in the number of sales within a certain period of time, and will not achieve a long-term win-win situation between the enterprise and the user.

Only if the user is successful can the company develop. At this point, you can talk about sales with users, but you can't talk about the continued development of both parties. You can help users with human resources training, equipment maintenance, or provide various support for the development of user companies. This must be done.