Dongfeng Lubrication Middle Conference 2012: Oriental wisdom brewing marketing revolution

Recently, oil Dongfeng Group held an enlarged meeting of the 2012 meeting of the Group conscientiously implement the spirit of the meeting, a comprehensive summary of the work of the first half of 2012, analysis of the current market situation, the deployment tasks in the second half, unity of thinking, boost confidence and improve The management team recognizes the level and actively responds to market challenges. The meeting mobilized cadres and workers to unite and pragmatically work to steadily advance the steady development of Dongfeng Lubricating Oil's business. Dong Bing Lubricant President Liang Bing attended and personally presided over the meeting. The principals of the heads of branch companies and the direct affiliates were invited to attend the meeting.

The group president Mr. Liang Bing gave a work report titled “Oriental Wisdom, Marketing Change” to comprehensively summarize the work and achievements of the company's production and operation in the first half of 2012. Mr. Liang emphasized the current economic trends and market structure. The concept change of Dongfeng Lubricants has clearly defined the basic ideas for the Group's reform and development: advocating the company’s core value culture—Oriental wisdom, conscientiously implementing the Dongfeng Lubricant's three-level five-star marketing system; adhering to branding, internationalization, specialization, and fine The idea of ​​business management has increased the integration of product technology and market, further increased the market share of the industry, fully integrated interpersonal capital and market capital, and made no effort to deepen the Group's development of Dongfeng Lubricating Oil and firmly adopted it. Public welfare enterprises enhance brand image.

Group Marketing Director Gui Guanghui, Chief Technology Officer Chen Qi, Executive Director Tian Fengsong, and Marketing Director Mo Yang gave special reports on the Group's first half marketing performance, technology production and quality management, group management, and marketing, and worked on the second half of the year. Detailed deployment.

The meeting stressed that the development of Dongfeng Lubricants must deeply understand and apply the core operating culture of Dongfeng Lubricating Oil, be good at integrating all sectors of resources, and strengthen the implementation of the three-star five-star core operating model, and continue to implement the fine management methods of various departments to create Strong "wolf" team with high learning ability and good communication skills.

The meeting requested that all companies directly under the company and all departments should unify their thinking, implement a high degree of consistency with the company's strategy, use Oriental wisdom to create the spiritual content of the sector, see the market changes, challenge all operational difficulties, and strengthen the sense of responsibility; firm confidence, pragmatic and enterprising, and achieve We must guard against arrogance and arrogance, and work hard at the same time with certain achievements. We must promote the social responsibility of national brands, return them with enthusiasm and repay the society, and make the greatest efforts and contributions to realize the overall interests of the Group.

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