COFCO PK Fengyi International Grain Co.

Here, there are four giants such as COFCO, Malaysia's Wilmar International, the local food giant Beidahuang Rice Group, and the well-capitalized Oriental Group. As the early rice began to sow, they contracted directly with the local farmers and put quality rice into the bag. In the interview, reporters often felt that smell of smoke smell.

Land has become a tight product

Every day after the rice is harvested, people ask if they can sell it or not.

The best 7000 hectares of black land in Minle Township and Anjia Town became the focus of the rice plant competition. The large grain-growing village of Fuguo has more than 100 hectares of land.

In order to let rice sell at a good price, Ruan Fuguo played the brand of organic rice. His paddy fields are all irrigated naturally with Lalin River. No fertilizer, no pesticides, and even weeding are all artificial. Last year, only weeding costed 150,000 yuan. In accordance with the rights Yun Yunlong usually developed "to eat Chinese medicine, drink recipe, to calcium supplement", the fruit and vegetable juice extracted from the fruit, vegetables, amino acids extracted from the herring, etc., regularly sprayed on the rice. After 160 days of mature organic rice factory price is 25 yuan / kg, more than one million annual income.

“After rice is harvested, every day, people ask whether rice can be sold or not.” Yan Fuguo is a key target for many rice companies, but he wants to build his own brand. He entered several threshers and printed them on the green eco-label. Although there is no advertisement, there are many customers who come to the door and the rice market is good.

In Wuchang City, rural areas are basically divided into 2 hectares. Each hectare of rice cultivated can earn about 2,000 yuan a year. The benefits far exceed that of soybeans and corn. In recent years, Wuchang rice planting area has increased at a rate of 200,000 mu per year, from 1 million mu in 2006 to 1.8 million mu last year. At present, the price of Wuchang high-quality rice is about 2.3 yuan per kilogram, and rice in surrounding counties and cities can only be sold for 1.3 yuan per kilogram. The sales price of Wuchang rice market is about RMB 67 per kilogram, which is RMB 4 or higher than that of surrounding counties and cities. The sale of rice also allows Wuchang rice processing companies to increase revenue by nearly RMB 1 billion.

Xiao Guifang, a villager in Silijie Village, Xiaozizi Township, Wuchang City, also contracted out his family's fields and chose to work outside. His rent is 1,200 yuan/acre per mu. “If you earn 1,000 yuan per mu, you will not be able to make a lot of money for a family or three or four acres of land.” However, now that with the bullish rice market, rice fields are difficult to obtain. Once there are people, there are often several families bidding at the same time. Scene.

300 counties in a county

Grain merchants group into the village "receipt"

Asian rice industry is located on the edge of the Kazakhstan-Hashika Highway. The high-quality rice produced by them is basically supplied to the Pingyang black and green rice industry and then sold to Zhejiang. Zhou Fengxue, one of the heads of Asian rice industry, opened the door to the warehouse and a bag of yellow rice appeared before the reporter.

Zhou Fengxue, who started his own rice factory in 1992, feels that it is increasingly difficult for the rice business to do business. At that time, he even built a factory with equipment and factories, and spent a total of 25,000 yuan to build a rice plant. The rice plant currently under construction requires only 3 million yuan for investment in equipment. It is not uncommon for a rice plant that has invested more than 10 million yuan in Wuchang.

In Wuchang City, hundreds of large and small villages, Zhou Fengxue of each village has a “downline.” He is the first to know who is selling food in the village. During the acquisition of new grain last year, in a village of more than 100 people, there were actually three rice millers who had received grain at the same time.

What is the profit of the rice plant? “A good rice factory earns a lot of 10 million a year, basically without losing money.” Because of the reputation of Wuchang rice, Wuchang rice prices are about 0.8 yuan more expensive than neighboring counties and cities, and they cannot grab local rice. Many rice mills do Buying rice from outside and producing counterfeit Wuchang rice.

In addition to local companies, four giants such as COFCO, Malaysia's Fengyi International, the local giant Beidahuang Rice Group, and the well-capitalized Oriental Group have gathered in Wuchang. It is understood that at the end of June 2009, Fengyi International signed a 6.5 billion investment agreement with the Heilongjiang provincial government. Yihai Kerry settled in Harbin Economic Development Zone of Bungalows in 2009 and focused on purchasing Wuchang Rice. Last year, when Wuchang Rice was madly robbed by people, people entrusted by the group to collect rice were extremely active.

Before Fengyi International threw a large stock of 6.5 billion yuan, COFCO and Heilongjiang Province also signed a strategic cooperation agreement, promising that the new investment in Heilongjiang Province will reach 10 billion yuan. The project involves deep processing of grain, livestock and poultry breeding, grain and oil Warehousing, dairy, commercial real estate and finance. Last year, COFCO China Grain & Oil Holdings Co., Ltd. has already put into operation a project to process 100,000 tons of rice annually in Wuchang Town, Wuchang City.

In 2008, Dongfang Group, a listed company that has been focusing on financial investment, began to enter the grain sector. Oriental Group and Wuchang City agreed to jointly build the largest rice processing park in Heilongjiang Province and the first-class rice logistics park in China - Wuchang Rice Trading Market, and build two Annual processing of 30,000 tons of rice production line.

Beidahuang Rice Industry Co., Ltd. is a subsidiary of the Heilongjiang Land Reclamation Group and also has 100,000 tons of high-end rice processing projects in Wuchang City.

The output of Wuchang Rice is only 1 million tons per year. These giant crocodilians have the ability to process 100,000 tons of rice and directly consume the cakes of small and medium-sized rice factories.

Seeing familiar Wufangzhai

Zhejiang People in Wuchang Construction Base

In Wuchang Civic Township, the reporter saw the brand of the Wufangzhai Rice Research Base. It is reported that in 2007, in order to seek high-quality and stable sources of grain, Wufangzhai tried to establish a food base in a number of rice producing areas in Zhejiang, Jiangsu, and Anhui, and finally locked the construction target of high-quality rice in the northeast. Heilongjiang Wufangzhai Rice Industry Co., Ltd. has reached an annual output of more than 40,000 tons of rice, and to build more than 120,000 mu of rice and glutinous rice "rice scent" production base, the formation of cultivation, processing, storage, transportation and sales through-train of agricultural industrialization New model.

Wuchang Rice has two acquisition modes. One mode is that rice farmers cultivate their own land as a retailer. The harvest season waits for grain traders and rice processing plants to pick up the land. Rice farmers can buy at a price.

Another model is the “order agriculture” model, in which rice farmers sign contracts with rice production and sales companies, seed selection, field management, and harvesting are all cultivated in accordance with the norms. In the fall, the enterprises acquire at a price agreed in advance. Rice farmers. If the purchase price is lower than the market price, the manufacturer will have to make up for the deficit. If the purchase price is higher than the market price, the manufacturer will never regret it. The result is that the rice farmer will not suffer a price loss. Most major alligator mills have chosen the mode of order agriculture, leaving rice that is outside the market to be scarce.

The retailers who cultivated on their own have become the target of many rice factories. “Now it is hard to find a block of land. Farmers in the area are not willing to rent it.” By cooperating with Asia Rice, Pingyang Black and Green Rice has received a large quantity of five-quality rice. Chairman Zhou Zhenyou also wants to expand the scale. He plans to contract several hundred acres of land in Wuchang, specializing in high-grade rice.

10 years ago, Zhou Zhenyou and 28 Wenzhou people went to the Great Northern Wilderness to plant rice. Ten years later, Zhou Zhenyou plans to introduce VCs and plan for listing. In the past 10 years, he sold grain from his own land, went to a registered company to sell rice, and then focused his attention on the high-grade rice market.

The dark land in the northeast is playing almost the same repertoire every year. Every year at the beginning of April each year, troops from all over the country planted and packed the fields. After rice is sun-dried for 17 hours a day, after more than 150 days, in early October, grain merchants from the north to the south will again explode local hotels. The rumbling train will transport grain to all parts of the country. Soon after, the first white snow fell on the black land, and the northeastern territories began to recuperate.