China's agricultural machinery exports climbed out of the trough and climbed sharply in 2010

With the pace of world economic recovery, China's agricultural machinery export business quietly out of the trough in 2010, showing a strong rebound in strong development momentum.

Export delivery value increased by 23.08%

In 2010, under the global environment where the global financial crisis has not completely subsided, China's major agricultural machinery exports have risen in contrarian conditions and are growing rapidly. The export growth of most farm machinery products reached double digits. According to statistics, China's cumulative agricultural export delivery value was 21.19 billion yuan, an increase of 23.08% over the same period of last year.

From monthly trend analysis, in the past year, the export delivery value of China's agricultural machinery showed a steady growth year-on-year, except for a slight increase of 5.1% year-on-year in October, while other months maintained a double-digit growth, with the highest increase of nearly 30%. . The month-on-month ratio was slightly lower than that in January, while other months remained slightly increasing. Larger volatility occurred in the second half of the year. After the month-on-month decline in July and August, it began to grow by 8% in September, then again in October, and began to rebound in November and December.

China's export delivery value of agricultural machinery has maintained a strong growth momentum since 2003. It has maintained a double-digit increase for six consecutive years, with the highest increase in 2005 reaching 143.6%. In 2009, affected by the worldwide financial crisis, after a slight decline of 9.7%, there was a recovery growth in 2010. As of November 2010, the growth rate reached 25.4%.

The continuous increase in the delivery value of farm machinery exports, on the one hand, shows that the country's export support policies have played an important role in creating a good domestic environment for the export of agricultural machinery in China; on the other hand, it shows that China's agricultural machinery production enterprises continue to explore new export routes, plus Great efforts to open up foreign markets have improved international competitiveness.

The increase in export of major agricultural machinery has clearly been analyzed from the export categories of major agricultural machinery products in China, and the export volume and amount of hand-held tractors, wheeled tractors and combine harvesters have increased significantly. Customs statistics show that in 2010, the three products exported 114,600, 32,000 and 11,600 respectively, an increase of 38.2%, 36.3% and 23.5% year-on-year. In contrast, sowing, planting and transplanting machinery fell slightly. The annual export volume and amount were 84,900 and US$17.894 million, respectively, down 31.8% and 8.5% year-on-year.

From the month-on-year trend analysis, the export amount of agricultural machinery showed a stable upward trend year-on-year. From the monthly trend analysis of walking tractors, wheeled tractors, combine harvesters and sowing, planting and transplanting machinery in 2010, the walking tractors and wheeled tractors showed relatively moderate fluctuations; combine harvesters and sowing, planting and transplanting Machinery exhibited strong fluctuations. Combine harvesters increased by 338.2% year-on-year in May, showing a rare monthly peak, which fell by 42.8 percentage points year-on-year in March, showing ups and downs; planting, planting and transplanting machinery were similar to those in 3 After a 47.5% drop in the month, there was a sharp increase in July, with an increase of 227%.

From the month-on-month comparison, it showed the characteristics of ups and downs, especially the performance of the combine harvester is the most obvious. Its annual trend is similar to a roller coaster.

From the fundamental analysis, the first half of 2010 was significantly better than the second half. In February and April of the first half of the year, there was a significant decline, with other months showing a relatively large increase. In addition to the sharp rise in August in the second half of the year, most of the other months saw a decline.

The degree of concentration of export brands has increased. In 2010, along with the further compression of the competitive space, companies have resorted to all competitions to compete for limited market share, which has further intensified the competition from low-end brands and global high-end brands. Direct competition has already emerged. The disorderly competition driven by overseas companies with short-term interests and the infringement of intellectual property rights of other companies also affected the export of agricultural machinery to some extent.

Taking the tractor export market as an example, Foton Lovol Heavy Industries, Dongfeng Agricultural Machinery, Yantuo (Ma Hengda), and China's China successively became major export enterprises of wheeled tractors in China, and the export share of the four companies was as high as 86.2%, compared with the previous year. Increase 4.9 percentage points. The export of small four-wheel tractors was highly concentrated. When the winds were dominant, they accounted for 78.2% of the total exports of small four-wheel tractors, an increase of 1 percentage point year-on-year. Zhejiang Sifang Group, the walking tractor, still leads the export market. Dongfeng Agricultural Machinery, Shandong Changlin and Kunming Shenli follow closely, with 4 companies accounting for 92.7% of the total. Increased 0.7% year-on-year.

The export of the major agricultural machinery to the relatively concentrated export of our country's combine harvesters and walking tractors is mainly concentrated in Asia, and this trend is still being further strengthened. According to statistics, in 2010, the export volume of these two products to Asia accounted for 93.8% and 88.8% of the total, respectively, an increase of 6.3 and 3.1 percentage points from the same period of 2009, respectively.

China's export market for wheeled tractors is mainly concentrated in Asia, Africa, and Europe, accounting for 26.6%, 19.5%, and 41.0%, respectively. Asia and Europe accounted for 3.4 and 7.7 percentage points, respectively, in 2009, while Africa declined 6.2 percentage points.

China's sowing, planting and transplanting machinery exports are mainly concentrated in Europe and Oceania, accounting for 44.1% and 44.5% respectively, down 9.5 and 40.7 percentage points year-on-year respectively.

From the analysis of export regions, in 2010, China's combine harvesters experienced a significant decline in Africa and South America, which fell 56.8% and 29.3% year-on-year, respectively, and Asia grew by 32.3%. The number of walking tractors in South America fell by 53.1% year-on-year, and Africa experienced a slight decline. Europe experienced a significant increase, with an increase of 488.5%. Wheel tractors have experienced varying degrees of growth in Asia, Africa, and Europe. Sowing, planting and transplanting machines have landslides in Africa and Europe and have seen growth in other continents, especially in Oceania, which is an increase of 278.4% year-on-year.

Agricultural machinery export market environment has changed. The strong rebound of China's agricultural machinery exports in 2010 was mainly due to the large changes in the environment of agricultural machinery export markets.

First, export demand is still the primary driving force for the export of agricultural machinery in China. China's exports of agricultural machinery have a competitive advantage in terms of cost-effectiveness. In 2009, the export market was greatly affected by the financial crisis, resulting in a large area of ​​“exports”. However, in 2009, the “cooling down” of the export market has also accumulated a large amount of demand energy. In 2010, with the mild recovery of the world economic situation, the consumption of developed countries gradually started, and the energy release led to an overall “heating up” of the export market.

Second, the financial crisis around the world is drawing to a close. The impact on China's agricultural machinery export market has been greatly weakened. In particular, there have been signs of economic recovery in the European and American markets, and the demand for agricultural machinery has increased.

Third, in 2010, China's agricultural machinery exports rebounded strongly under various stimulus factors, but some products still exhibited recovering growth characteristics. Take the tractor export as an example. In 2010, the number of walking tractors and wheeled tractors in China increased by 38.28% and 36.27% respectively, which was 19.73 and 7.57 percentage points higher than in 2008 respectively. However, from the analysis of absolute growth, wheeled tractors have still not recovered to the level of exports in 2008. Statistics show that in 2010, China exported 32,030 Taiwan wheeled tractors, compared with 51,391 in 2008, a decrease of 19,371 units, a decrease of 37.7%.

Fourth, under the influence of national export policies, China's agricultural machinery enterprises have won the market by adjusting their export strategies.

Fifth, China's agricultural machinery export products are highly value for money because of their high quality and low price. Under the financial crisis, many export destination countries have reduced their consumption levels, and this advantage has been more reflected.

Sixth, from the analysis of China’s overall export situation, the financial crisis has hit the export enterprises of other countries even more, and even eliminated some of them, making the competitiveness of Chinese export enterprises rise and fall.