Chaoyang tires average price increase 5%

Chaoyang Tire Co., Ltd. produced by Hangzhou Zhongce Rubber Co., Ltd. increased its price, and the ex-factory price increased by an average of 5%. This means that a tire priced between 300 yuan and 400 yuan will increase by 15 yuan to 20 yuan after the price adjustment. Yesterday, Director Ni of Hangzhou Zhongce Rubber Co., Ltd. confirmed the news, but he said that the price fluctuation did not affect sales. In January and February of this year, sales increased by 60% compared with the same period of last year.

In fact, as early as before the Spring Festival, affected by the rise in the price of rubber futures, rumours that tire prices will increase after the holiday season are rampant, and rumors are now coming true. “Our Chaoyang Tire is a wind vane for domestic tires. As soon as we raise prices, the tires of other brands have also risen.” Director Ni said that the price increase was entirely driven by cost pressures. China's tire market has a strong demand for rubber, while Thailand, Malaysia, Indonesia and other major international rubber production areas decline, the price of rubber as the main raw material is almost steadily rising, previously as long as 18,000 yuan / ton of rubber, to February The price rose to more than 25,000 yuan/ton. In addition, the price of oil has also been on an upward trend, and the chemicals used in tires and some downstream materials such as synthetic rubber are extracted from them, and the cost pressure has doubled.

Director Ni also mentioned in particular that the rising price of Chaoyang Tire Co., Ltd. of Hangzhou Zhongce Rubber Co., Ltd. was purely a form of market regulation, and the company’s advertising on CCTV did not affect the cost of tires because the advertising costs were evenly distributed. A maximum of 1 yuan per tire can be fully digested by the company. However, after CCTV put out advertising, it gave a huge boost to the company's cooperation before expanding the domestic market and supporting enterprises.

However, some foreign-funded or joint-venture tires appear to have not been affected by this price increase. Mr. Wu, Customer Service Manager of Hangzhou Ford Motor Co., Ltd. 4S, said that they need to use Michelin, Warrior, Goodyear and other brand tires. At present, he has not received a price increase notification from the manufacturer. He believes that these tires are priced relatively high. A tire costs five or six hundred yuan, leaving enough room for cost increases.

Director Ni was uncomfortable with this statement. He predicted that “the fluctuation of raw materials will directly affect the price of tires. If the price of rubber or oil continues to rise, then it is expected that this year’s tires will also reproduce a price increase.

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