Carbon black industry challenges self-finding

In recent years, China's carbon black industry has made considerable progress. The production capacity of the 10,000-ton new process carbon black plant and a single reactor has increased rapidly. The conventional varieties have met the development needs of the tire industry, and technologies and products have gradually matured. At the same time, the contradiction in domestic oversupply of carbon black is even more pronounced. In 2007, the domestic carbon black production capacity reached 3.25 million tons, and the output was 2.3 million tons. The average selling price fell by RMB 450/ton over the same period of last year. In addition, due to the shortage of high-quality carbon black raw material oil, the significant increase in prices of water, electricity, coal, and transportation, the cost of carbon black has increased significantly, and the industry’s profitability has decreased. How to seek a good strategy? From the large-scale equipment, process modernization to seek a way out, take the road of energy conservation and environmental protection development, the development of differentiated products, has become the general wish of the owners of carbon black companies.
Large-scale transformation into large-scale equipment According to Ding Liping, Secretary-General of the China Black Rubber Branch of the China Rubber Industry Association, the annual production capacity of the newly-built carbon black production line in China is basically between 20,000 and 40,000 tons, and it has features such as high productivity, low consumption, and stable process. Such as Dashiqiao Liaobin Carbon Black Plant's own design of an annual output of 40,000 tons of hard carbon black production line, since last September put into operation, the product quality is stable, the output reached or exceeded the design capacity. In addition, in the new carbon black project planning, coal chemical companies account for a certain percentage. For example, Shandong Jinneng Coal Gasification Company planned to build three carbon black production lines in 2008, with an annual production capacity of 200,000 tons; Yunnan Qujing Dawei Coking Company planned to build a carbon black project with an annual output of 100,000 tons. These raw material-product production companies have undoubtedly had an inherent advantage in the supply of raw materials and the stability of their quality, as carbon black feedstock oil is increasingly strained and prices continue to rise.
With the improvement of the capacity of a single set of equipment, the capacity of large-scale carbon black companies has rapidly increased. At present, there are five domestic companies with annual carbon black production exceeding 100,000 tons, and 15 companies with more than 50,000 tons. In 2007, the total output of the top 10 carbon black companies in China reached 1.27 million tons, accounting for 55% of the total domestic production; the total output of the top 15 enterprises reached 1.55 million tons, accounting for 67% of the total domestic production. Carbon black production capacity and production are quickly concentrated in large companies.
The large-scale equipment helps to ensure the stability and uniformity of product quality. In addition, large-scale enterprise technology is generally leading. In 2007, 13 companies had profits exceeding 10 million yuan, and total profits reached 456 million yuan, accounting for 94% of the total industry. , The advantages of large-scale equipment highlights.
Comprehensive utilization is the direction of the comprehensive utilization of raw materials has also become a major highlight of the carbon black industry. For example, Jiangxi Black Cat, Shanxi Yongdong, and Shanxi Hongte Company have established coal tar deep-processing bases and extracted a variety of high-value-added chemical products, which not only satisfy the demand for raw materials for carbon black production, but also increase the economic benefits of enterprises. In addition to the company's internal circulation, some companies have also implemented a cycle between companies and enterprises. For example, some carbon black companies cooperate with coke plants and use coke oven gas as fuel for carbon black production, reducing fuel consumption and reducing costs. Jiangxi Black Cat also provided exhaust gas to the coking plant for coke oven heating and realized the full and reasonable use of carbon black and coking waste heat resources.
Carbon black is a resource-intensive industry and the proportion of raw material oil costs to total production costs is high. In the current shortage of raw material oil and soaring prices, companies generally expanded their exhaust gas generator sets while adding new production capacity. According to statistics of the Carbon Black Branch, at the end of 2007, the total power generation capacity of the above-scale enterprises in China has reached 195,000 kilowatts, and the total annual power generation has reached 1.56 billion kwh. Taiwan National Rubber Corporation and Shandong Huadong Rubber Materials Co., Ltd., in addition to meeting the company’s production and living needs, also supplied power to related companies or regional power grids, which effectively solved the problem of carbon black exhaust gas pollution and increased the company’s Economic benefits.
To keep pace with new product development At present, foreign carbon black varieties have been developed to more than 40 kinds, and to achieve a high degree of functionality and specialization of carbon black varieties, while the domestic carbon black species only 20 kinds. In recent years, the domestic carbon black production capacity has expanded rapidly, but the special carbon blacks for high-speed grades, energy-saving green tires, special carbon blacks for auto rubber parts and special carbon blacks have not been developed, and the import volume is still relatively large.
According to customs statistics, in 2007 China's carbon black export volume reached 147,000 tons, an increase of 23% year-on-year; export value was US$112 million, a year-on-year increase of 26%; but the average export price was only US$763/ton, which was lower than the average price of imported carbon black. 522 US dollars / ton. This fully shows that China has great potential in the production of high value-added specialty carbon blacks and Other products.
In recent years, with the further development of the tire industry, the tire structure has undergone great changes, and its requirements for carbon black have also been very different from the past. It is a new task for carbon black companies how to improve their ability of independent innovation and take the initiative of 100 companies to research and develop innovative technologies and products with independent intellectual property rights to adapt to this trend.
The industry believes that to adapt to the new trend of tire development, we must work hard to develop new carbon black products, such as green tires with low hysteresis carbon black, carbon black - white carbon black two-phase filler, nano-structured carbon black, rubber products, automotive Accessories for carbon black and pigment carbon black, conductive carbon black. In the case where production capacity greatly exceeds demand and the industry enters a mature development period, only differentiated products can enable enterprises to escape the quagmire of price wars and effectively maintain a reasonable profit margin.

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