Car parts and business morality blood bears China made

The improvement of product quality is another important factor in changing China’s international image. He believes: "If there is no substantial improvement in product quality, foreign customers think that China is manufacturing bad goods, groceries, which smashed the brand of enterprises and countries, and counterproductive."

Mr. Yang Jianghong, deputy general manager of Qianjiang Spring, builds the brand with honesty and honesty. According to Yang Guohong, deputy general manager of Qianjiang Spring Co., Ltd., to establish the position of “Made in China” in the international arena, we must first make our own brand first.

"To make your own brand, the most basic thing is to do a good job," Yang Guohong said. She said that doing the product well is not a matter of three days fishing and two days of drying, but it is consistent. This is the hardest thing to do. “Some companies may earnestly make products at a certain stage for the benefit of the moment. But it is always the most difficult. You must let the other party feel that you love this line and are willing to fight for it so that others will be willing to cooperate with you. ."she says.

Why does German auto parts have such a good reputation internationally? Mainly because they love one line and one line, even if it is the smallest screw, they also want to be the most professional. Yang Guohong believes that using honest attitude to produce honest products and build honest brands is the best way for domestic companies to establish their image.

To be a company with “moral blood” flow, “The export of any enterprise’s products does not represent you as a company, but represents China. In the past, I had seen individual people in Russia and sold fake goods to Russia and defrauded the locals. Consumers, so at that time, Russians hated what they saw in China. Once this concept is formed, it takes a lot of effort and time to reverse it.” Hu Jinqiang, deputy general manager of Shandong Jin Qilin Group, said with sorrow.

How to reverse? Premier Wen Jiabao once said that entrepreneurs should have moral blood. Hu Qiang strongly recognized this. He told the author that all Chinese companies should also be like this, with moral blood in their veins. “Don’t think that going abroad is just to make money. You should also have a sense of ethics that is responsible for the local environment, employees, etc. Now that foreigners are no longer buying as you’ve done, it’s your price. Now they’re more valued Value, service, quality, trust, recognition of Chinese culture, and communication with Chinese companies," he said.

Therefore, Hu Qiang cautioned the domestic auto parts manufacturers: Regardless of the type of business, they must take responsibility for “Made in China”. They should have a firm understanding of the quality of the products and should not be for temporary economic benefits. , conduct low-price competition, and even fraud. At present, governments, industries, and companies in China are creating an atmosphere of integrity. For instance, the practices that the government has vigorously advocated, such as the evaluation of China's honest entrepreneurs, are all adding to the “Made in China” image of the international community.

Hu Qiang said: "This year's export situation is not as optimistic as it used to be, and this is not necessarily a good thing, leaving more time for Chinese auto parts companies to think."

Chen Zanquan, Marketing Manager of Guangdong Good Helper Group International Co., Ltd. must have his own brand. Foreign customers are skeptical of Chinese manufacturing. This phenomenon still exists today, although many auto parts companies have already made efforts to change their image. But there are still some companies that are dragging their feet. “Before, many auto parts companies in China were involved in the international market from OEM. These companies think that this is an internationalization. Now, although more and more companies have realized that only their brands are launched internationally, It is truly on the international stage," said Chen Zanquan, marketing manager of Guangdong Good Helper Group International Co., Ltd.