Build craftsmanship and be a hundred-year-old shop - approaching entrepreneurs Lin Shanping

Its customer list includes Chinese space technology research institutes, China Institute of Atomic Energy, Daya Bay nuclear power plant and other domestic industry leaders, including the United States Microsoft, Switzerland ABB, Germany ThyssenKrupp, Japan's Hitachi and other international giants;

It also broke the technology and price monopoly of display products in Europe, America and Japan, and made contributions to China's major equipment manufacturing.

Its name is Hongrun, a private enterprise that was founded in 1995 and specializes in the display, development, and manufacture of control instruments. The 300,000 instrument products produced annually sell well at home and abroad.

The instrument is the brain of the machine equipment. The high-precision instrument is a key component in the high-precision equipment and is regarded as a secret. A certificate issued by the Fifth Academy of China Aerospace Science and Technology Corporation wrote: "The serial digital instruments produced by Fujian Shunchang Hongrun Precision Instrument Co., Ltd. are used in experimental missions such as Shenzhou Manned Spaceship and Lunar Exploration Project. High control accuracy, reliable technology and stable operation."

Such a company actually came from Shunchang County, northern Anhui Province, on the 18th bend of the mountain road. What kind of mystery hides in the unassuming factory door and in the unpretentious factory building that gave birth to such “tall” companies? In the instrument industry is also facing the pressure to remove capacity to inventory, how does it win the market and develop steadily?

Recently, the reporter talked with entrepreneur Lin Shanping in Hongrun's factory area to find out the answer.

Looking back at the way, Lin Shanping's most grieved is that Hongrun has not been moved by the temptation of the outside world for more than 20 years. He has been working hard to achieve a vision of “making world-class instruments and letting Hongrun go to the world” step by step. He attributed the efforts behind this to "artisan spirit."

"Only by crafting the spirit of craftsmen to make every detail, do every product, can we win the vanguard of the industry and be invincible. Only the spirit of artisans can make the company into a 'hundred-year-old' shop. After experiencing the storm, we see the rainbow. The current supply-side reform requires enterprises and entrepreneurs to set up the spirit of craftsmen, said Lin Shanping.

"Precise" takes the lead and quality is not "nearly"

"The quality of the product can't be said to be 'like'. It's best to do it." Lin said that it was the automated production line.

The repair rate of Hongrun products has always been hovering at 5%, which is relatively good in the same industry. Many people think that they are “almost”. However, Lin Shanping does not think so. Out of the pursuit of excellence in product quality, he insisted that the technicians think of ways to improve.

For this reason, Hongrun purchased equipment such as automatic high-speed placement machines, software automatic burn-in recorders, fixtures and engraving machines, and laser marking machines. It also spent three and a half years developing R&D machines. It took 20 minutes for manual verification of a meter to be error-prone. Now it is possible to verify 5 units in one minute and it is not an error. At the same time, we also developed robot spot welding machines, etc. The pass rate of one-time product welding was 99%, and the repair rate was reduced to 5/1000. The customer satisfaction rate rose linearly.

This is just one detail of Hongrun's excellence. Hongrun's “precision” includes fine, accurate, and exquisite products that go through every detail of the entire production process and manufacturing process. This is the industrialization, informationization, and standardization that Lin Shanping has pursued.

All departments of Hongrun have realized information management, such as hanging a LCD screen in the workshop. This is the electronic signboard of Hongrun's production process informationization. With this, the yield, quality, first-pass assembly pass rate, return rate, and production schedule can be seen at a glance and can be controlled in real time.

On the workbench of each worker, there is a monitor, and the worker checks the circuit diagrams and operation procedures on the screen. The job instructions are displayed on the screen. For more than four years, the company has written more than 5,000 job instructions, covering 90% of the products, and will cover all products in the future.

The original production process is also very good, why do we have to do such a tedious job? Some executives also do not understand it. Originally, due to the special nature of the instrumentation equipment, different wiring practices of workers may produce the same product, but due to the different internal structures, it will cause problems for use and maintenance.

To make the product more "fine", it is necessary to transform the original operation process. Work instructions are written in a meticulous manner, allowing every worker to follow the process to avoid even a slight difference in the product due to personal understanding.

“In addition to standardization, we can really improve the quality of our products. This is also a revolution.” Lin Shanping said that with the work instructions, workers can follow the rules to achieve standardized production. “Production methods are becoming more and more 'fools' and products. Performance is becoming more and more 'intelligent' and customers are getting more and more 'fool'." It is precisely for this reason that Lin Shanping regards these instructions as a great asset of the company.

Indeed, Hongrun’s pursuit of “precision” has reached an almost rigid level.

In order to increase the level of industrialization, Hongrun introduced an enterprise resource management (ERP) system, but it is not a guide. In order to meet the demand for specialized production of instruments, Hongrun has adopted a combination of indigenous and foreign methods to adapt these systems and greatly improve the level of refinement of the system.

Excellence is the basic connotation of craftsmanship. "It was a little bit worse, and it was a big cut in the market." Lin Shanping said.

Because of the pursuit of precision, Hong Run has acquired more than 500 patents, more than 100 software copyright registrations, and has hosted or participated in the drafting of 41 national digital instrument standards.

With the word "fine" in mind, Hongrun Station has entered the industrial highland and has reached the leading domestic and world-class level in the field of display and control instruments. It has also won efficiency. Compared with 10 years ago, the total number of employees remains unchanged, but the annual output is from 100,000. Taiwan increased to 300,000 units.

"Professional" as the basis, sticking to the heart

Craftsmanship spirit, "fine" is easy to write, but it is not easy to do. In order to do "fine," we must do "specialization."

More than ten years ago, Hongrun had followed the market development of flowmeters, level gauges, actuators, and invested a lot of manpower and capital. However, because of different professions, it is not very good. Is it going to continue to die down, or is it timely to return to their own professional, focused on the display control instrument?

“At the time, my heart was full of contradictions and pains, but we finally decided that the warriors should break their wrists and abandon flowmeters, level gauges, and actuators.” Today, Lin Shanping is still proud of that decision.

That is, this choice made him have a deeper understanding of the craftsman's spirit: doing one thing for a lifetime. “No matter how the external environment changes, as a craftsman, it is necessary to concentrate on the things to be identified.

In 2008, someone wanted to give him a 1,000-mu tea mountain in Wuyi Mountain. At that time, the price of tea began to start. He had moved, but eventually gave up;

Real estate development in the past few years, some people encouraged him to invest, he was not moved;

Hongrun develops smoothly and some people give him ideas to learn how to package, learn to tell stories, sell themselves, and get listed for financing. He declined;

......

“In the industry, there is specialization. An entrepreneur’s knowledge, experience, and ability are limited, and only by focusing on the professional, can you seek refinement to win, so I do not engage in real estate. My idea is to make the display control instrument a world-class. I don't want to extend the industry chain, let alone expand production capacity blindly. You have to respect the laws of the market, but also have to respect the laws of the profession. If you expand the scale, if the management can not keep up, the quality will inevitably drop." Lin Shanping said.

With steady adherence and undivided attention, Hongrun established Hongrun’s leading position in the industry and was also the basic skill of Hongrun’s creation of a “hundred-year-old shop” in his heart.

One thing made him feel very emotional. One of the world's top 500 instrument companies in the United States did a lot of research in China, eventually found Hongrun, purchased Hongrun product OEM, and sold it worldwide. Lin Shanping said: “This is really thirty years of Hedong in thirty years. In the past we desperately studied and learned from them. The slogan 'We can meet all the needs of industrial automation' still remembers; now they come to seek Cooperation shows that Hongrun's quality is recognized worldwide."

"Special" character-based, Hongrun harvest more than these. Under the pressure of economic downturn, the manufacturing sector was in a sluggish state, many equipments were suspended, the market demand for instruments fell, and some domestic counterparts lost their confidence, and there were close-doors and changed jobs. However, Hongrun’s ability to stay focused, sales continued to grow, and there is room for profit.

Right now, Hongrun is undertaking a special task for the country's major scientific instruments and seeking a greater breakthrough.

"When the market warms up, it must be us," Lin Shanping said.

"Poly" is a must, innovation is inexhaustible by synergy

Craftsmen in the era of craftsmanship can only become famous as long as they have perseverance. However, in the era of big industry, especially in the industry 4.0, in Hongrun, the craftsman spirit has new meanings. Lin Shanping summed it up into two words.

The first is "creation." Traditional craftsmen may give people a stereotyped and observant image. In industrial civilized society, innovation drive is the only way for enterprises to have vitality. Successful modern craftsmen need to pursue a “creation”. Hongrun can dominate the instrument market without continuous innovation.

More than 10 years ago, Hongrun and its partners had legal disputes over intellectual property rights. They repeatedly tossed and the company's development faced a crisis. Lin Shanping said: “After the storm, we have learned from our experience that if we do not have our own intellectual property and core technologies, we will be unable to survive, and we will not be able to develop. Enterprises need to invent their own vitality through innovation.”

Innovation requires the gathering of various resources to form a synergy; modern industrial production requires division of labor and collaboration. Thus, there is the second word that Lin Shanping also pays attention to - "ju".

Hongrun had a production value of 180 million yuan last year, but the single person's output value reached more than 700,000 yuan. Although the scale is small, it is a typical "high-precision" enterprise and knowledge-intensive enterprise. Knowledge-intensive, it is actually talent-intensive. Hongrun is located in the mountains, but crouching on Tigers and Hidden Dragons. Talents gather and come together.

“The talent is willing to come and the craftsman spirit can practice because we treat artisans kindly,” he said.

In 2006, Hongrun took a key step in the transformation to an independent and innovative company. Whether the transformation is successful or not, talent is the key. He decisively took a one-time out of the company's 40% of the shares allocated to executives and R & D personnel.

Of course, the bundling of benefits is not the only solution. His talent strategy also includes "internal training" and "external guidance."

Inner Pei, is the regular transportation technology backbone to study in Germany and Japan. He actively participates in the learning and training organized by the domestic instrument industry and relevant departments, and at the same time promotes rotation, takes exams and studies, organizes employees to participate in vocational skills examinations each year, and motivates employees to learn and promote; Build corporate culture and enhance employee cohesion...

Outsourcing refers to the establishment of R&D centers in frontier cities such as Beijing, Shanghai, and Guangzhou; the introduction of talents from colleges and universities such as Zhejiang University of Technology and China Southern Airlines; the establishment of academician expert workstations in cooperation with the University of Shanghai for Science and Technology;

"Poly" is a key word, which has made Hongrun innovation vitality, and has developed five series of products including digital meters, paperless recorders, electric meters and tachometers, isolators and barriers, and process calibrators. European and American product competition. This is what Lin Shanping said later: “The five names of Jin Bang’s titles are registered”.

In 2009, Hongrun was identified as a national high-tech enterprise; three years later, it was identified as the first batch of state-level intellectual property enterprises. In 2014, the Hongrun trademark was recognized by the State Administration for Industry and Commerce as a well-known trademark in China, and the product project also won the title of “National Key New Product”. Over the years, Hong Run successively won the National Torch Plan Project and the National Innovation Fund and the National Key Industry Revitalization Project.

Make up the craftsmanship lesson

In the current downturn of the instrumentation industry, Hongrun is still producing at full capacity. No matter whether it is a domestic high-precision project or an international large company, it must supply its products. What they see is the professional quality of Hongrun products.

Lin Shanping, chairman of the board, said that this should be fortunate for a long time - focus on doing instrumentation, and try to do our best.

Lin Shanping called himself a craftsman. The artisan spirit exhibited by the craftsmen when they are full of ingenuity is exactly what Hongrun has achieved.

At the two sessions of the National Committee this year, the government work report was written for the first time in the craftsman spirit: “Encourage companies to develop personalized customization and flexible production, cultivate the craftsman spirit of excellence, increase variety, improve quality, and create brands.”

A traditionally strong vocabulary appears in the background of the big industrial era. What kind of spirit and philosophy is there in the wave of structural reform on the supply side?

Is a spirit being advocated, does it mean that it has been forgotten or ignored? When we see the Chinese going to Japan to buy toilet lids and rice cookers and go to Australia to buy milk powder, we should ask ourselves what is missing from our production. Yes, it is the spirit of excellence, the meticulous meticulousness, the kind of patience, the kind of concentration, the kind of dedication, the kind of dedication... perhaps, the pursuit of a large number and the pursuit of a large and impetuous mentality, let us momentarily Dizzy and confused, so that you can not or disdain to focus on doing everything.

The real craftsmen are loneliness tolerable, one minute on the stage, and ten years off the stage. They are dedicated to professionalism and awe of professionalism. They regard each product as their own child, and devote their efforts, emotion and soul.

Today, with the promotion of supply-side structural reforms, many industries and enterprises are actively working to supplement the spirit of craftsmanship. This is the only way for industrial upgrading under the new normal of economic development. It can be said that a country and nation that possesses the spirit of artisans and respects the spirit of artisans are bound to have less impetuosity and more purity; fewer opportunistic and more down-to-earth; less eager for quick success and instant benefit, more sincere focus; less shoddy, more excellent Fine products.

The craftsman is easy to find, and his craftsman is rare. Walk along the banks of Fu Tun Creek and watch the cool months appear. Stars looming. Lin Shanping knows that there are rainbow-running instruments working in the night sky. Each instrument is the accumulation of painstaking efforts for decades and is the crystallization of excellence. His dream is that Hongrun, created with the spirit of artisans, has become a "hundred-year-old shop."