Auto market in 2011: SUV continues to highlight the sub-trend

In the winter cold wind, the Chinese auto market finally drew a full stop in 2011. Compared with the previous trend of prosperity all the way, the fate of the Chinese auto market in 2011 is quite tortuous. First, policy adjustments, starting with the purchase of cars on the Beijing Yaohao, and the expiration of energy-saving subsidies, all have a negative impact on the auto market, and then there are energy-saving Huimin auto fuel consumption standards, bus reforms, auto three-package hearings, etc., at the macro level. After the regulation became the main theme of China's economic operation this year, the Chinese auto market once again highlighted the influence of the policy.

From January to November, except for the cross-type drop of around 10% in the production and sales of passenger cars, other types of models all showed a certain degree of growth, with MPV and SUV growth exceeding 10%. At the same time, the production and sales of commercial vehicles decreased by 8.68% and 5.93%, respectively, slightly more than the decline in the previous 10 months. In the sedan market, from January to November, the sales volume of 1.6 liters and below was 6,508,700 units, a year-on-year increase of 9.11%, which was higher than the industry growth rate of 6.55 percentage points, and accounted for 70.93% of the total amount of cars, an increase of 1.35 percentage points over the same period of last year. Of course, this is to a certain extent also affected by subsidies for saving energy and benefiting the people, and with the increase in energy-saving benefits, the market share of small-displacement models may hardly continue to increase next year.

Although the statistics for the last month have not yet been announced, based on the statistical data for the first 11 months, the positive growth of auto production and sales for the whole year of 2011 is not suspense, and the expected growth rate is 2%, which has become the Chinese auto industry since 1999. The slowest growth year has been since. So whether the auto market has topped? Will car sales in 2011 become the highest sales volume in the next few years? The answer may be yes. With the gradual withdrawal of industrial incentives such as purchase tax incentives and energy-saving subsidies, or raising barriers to entry, this round of rapid growth that began with the economic crisis, stimulated by policies, and pushed China's auto production and sales to the top of the world has begun to show. Obviously tired.

Comparing with the overall shrinkage of the commercial vehicle market and the gradual slowdown in sales of cars, the SUV and MPV market has finally entered a mature period after several years of cultivation. In particular, SUVs that are closely related to home users have accumulated sales from January to November. It has reached 1.17 million units, an increase of 22% year-on-year, far higher than the 4.4% increase in the general passenger car market. Industry sources pointed out that the market share of SUVs in 2011 is expected to be around 13.4%, which is expected to become the second largest submarket after secondary vehicles. With the continuous reduction of automobile prices and the impact of relevant national policies, SUVs are likely to become the first choice of many first-time car buyers in 2012 due to the upgrading of the current second home car.

Such a huge market will inevitably bring about product breakdown. Looking back a few years ago, the domestic SUV market was still dominated by Japanese models. Today, Great Wall Haval, Seamaster Knight, Hyundai ix35, Kia Chih-Run, Mitsubishi ASX Jin Hyun, Outlander EX. Jin Jie, Volkswagen Tiguan, Audi Q5, etc. The hot sale of SUVs also gradually shows that the SUV market is being broken by more and more SUV models of various styles. It also shows that the domestic SUV market will accelerate the subdivision trend.

If in the past few years the rapid development of the domestic urban SUV market was based on the freshness of consumers in this emerging segment, then in the past year or two, domestic consumer awareness and recognition of urban SUVs has begun. From the initial appearance and concept to the more professional performance and practical shift, it also brought more subdivided market demand. Taking the chassis that can demonstrate the inherent strength of the SUV as an example, many consumers began to realize the difference between the SUVs of the two different types of cities, namely the professional SUV chassis and the car chassis.

For example, as an urban all-around SUV that originated from the Mitsubishi origin, the Outlander EX• Jinjie clearly follows the strength-based approach. The chassis of the enhanced SUV, which is specially designed for off-road road conditions, is not only more stable and passable at high speeds, but also provides a comfortable driving experience for fans. In terms of dynamics, the Outlander EX• Jinjie with DOHC MIVEC engine and INVECS-III CVT stepless transmission is no less inferior, and its power is also among the best in its class while optimizing fuel consumption.

The reason why urban SUVs can stand out from the SUV market and become a favorite among domestic consumers is, on the one hand, benefiting from the traditional features such as the diverse interior space and better road passageability that the SUV itself has; on the other hand, It is equipped with the comfortable ride of the car, good power and fuel consumption, with a stylish personality. The urban SUV, represented by Outlander EX.com, has no doubt firmly grasped the domestic consumers. The core characteristics, and further development, not only can meet the daily needs of consumers such as commuting, entertainment and shopping, but also on the weekends and holidays of self-driving tour, outdoor cross-country and other occasions can also show their skills, feel the power performance and driving SUV brings pleasure.

In this environment, we believe that the SUV market in 2012 will be more prosperous, and the subdivision of models will become increasingly apparent.