Aston Martin officially announces the establishment of 14 dealers in China

Last week, Ulrich Bez, chief executive of Aston Martin UK luxury car, announced that it will establish an independent sales company in China and establish 14 dealers in China.

“It was too late for us to enter China and the growth potential of emerging markets has not yet been fully developed,” said Aston Martin, hoping to obtain China’s import license as soon as possible to establish its own local sales network in China and achieve Hundreds of sales.

It is understood that Aston Martin currently enters China through bulk trade and sells through independent car dealers. According to the data, Aston Martin sold a total of 4,299 vehicles worldwide in the last fiscal year (April 2010-March 2011).

In addition, Aston Martin said it has been preparing for the IPO, and once the time is ripe, it will launch a listing plan. It is understood that the IPO location may be the listing place for many luxury goods choices - Hong Kong.