Application of Wechat Marketing in Forklift Industry

WeChat is a software for communication tools, social platforms, reading tools, mobile wallets, entertainment platforms, consumer platforms, and sales platforms. With the development of the mobile Internet, WeChat has become the most important communication for Internet users at the mobile terminal, and many people have become accustomed to it. In order to maintain social relationships through WeChat, Chat WeChat has even replaced the communication between SMS and phone.

After WeChat 5.0, the WeChat public platform account has been adjusted into two categories, namely, the subscription number and the service number. The difference between the WeChat service number and the subscription number: the service number is displayed in the user list in January. The message is promptly notified and can be applied for. Custom menu, subscription number one day, hidden in the subscription number folder, the message does not remind, can not apply for custom menu. Generally, our forklift truck company's WeChat public account has more subscription numbers. The slogan of WeChat is: Provide a platform that allows anyone with ideas to realize their potential. WeChat is just a platform. How to use your potential is different. Everyone has different opinions and the effect is different.

First, the advantages of WeChat customers are based on what kind of scenarios down WeChat needs us to consider, some customers use WeChat because WeChat provides the function of voice messages, some users use WeChat simply because everyone is using WeChat, each The different scenarios are not exactly the same.

Where is the uniqueness of WeChat compared to other products or marketing tools? I personally think that changes in everyone’s lifestyle may have more like receiving customer service through fragmented time. Customer service on WeChat will be more humane and more diverse. This is a comparison for companies that provide unique service. Good ways, such as knowing that customers need to rent a forklift anytime, anywhere. In addition, WeChat fans are more accurate. Compared to Weibo, WeChat is more suitable for strengthening strong relationships and using WeChat to better maintain these strong relationships and transform these strong relationship users into orders.

Wechat's marketing is also based on SNS, the full name of Social Networking Services, ie social network services, specifically referring to Internet application services that help people establish social networks. We generally say that "acquaintance's acquaintances" are just a way of social development. And not all of the social expansion, the focus of the “Six Degree Segmentation Theory” is: You can know any stranger through up to six people. This shocks us and makes us realize the importance of WeChat.

Second, WeChat is an interactive, not a pure marketing tool and WeChat has also received the same application in the forklift industry. Today, Wechat Marketing I personally feel is more suitable for better interaction with our customers, not just marketing. Tools, only with full interaction with customers, our WeChat marketing is also close to success.

To conduct WeChat marketing, companies must first design clear from the business structure. The essence of WeChat marketing is CRM CRM (Customer Relationship Management), a customer relationship management system, for WeChat listeners to use WeChat features and interfaces on the WeChat channel. The CRM system can generally be divided into five modules: customers, sales, marketing, services, and membership. The main meaning of CRM is to increase the level of customer satisfaction through in-depth analysis of customer details, thereby enhancing a company’s competitiveness. In the Forklift industry WeChat marketing, how do we "customer-centric", how to meet the individual needs of customers, such as some customers have some special requirements for forklift maintenance, we define this type of "fan" as a Classes, targeted services, in order to increase customer loyalty. Some potential customers can also achieve a goal of improving their profitability and competitiveness by shortening the sales cycle, lowering sales costs, increasing revenues, and expanding markets through “customer-centric” solutions.