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Analysis on the Status Quo and Problems of LED Display Industry Export (Part II)
On the "LED display industry export status and problems (middle)" overseas market services are not only very important in our domestic market, but also have a great impact on China's LED display exports. Efficient and effective services play an increasingly important role in the operation of LED display companies. If we can improve the service level and improve the after-sales service system, we can enhance communication with customers, enhance consumers' trust in the company and product satisfaction, and thus obtain more loyal customers and a broader market. To enhance the competitiveness of enterprises. However, due to several factors such as capital, strength, management, etc., some enterprises can not build a perfect service system, resulting in the export after-sales service is still not perfect, there are still many LED display companies in foreign countries have not set up after-sales service sites, do not pay attention to services The establishment and improvement of sexual competitive advantage has weakened the competitiveness and consolidation in overseas markets. This has become an important factor affecting the development of LED display companies. How to stand firm in the overseas market Driven by China's economic growth situation, the development of China's export trade has gradually entered a new stage of development. Since the reform and opening up of China, the development of foreign trade has achieved remarkable achievements, and the dependence of enterprises on exports has gradually increased. In recent years, the phenomenon that LED companies are actively flocking to overseas markets is very frequent. Exports have become the way for LED companies to compete for water testing. However, many companies have only seen the immediate survival in the fierce struggles that they are scrambling for, but they have neglected how to In order to get out of the way of success that suits your way to the global market. In addition to being a solid product, how to establish a transparent and responsible corporate image is the most overlooked by most LED companies. How to occupy a place in the overseas market, it is really simple to say: people have no me, people have me fine. However, if you really want to have a place in the overseas market, companies still need to work hard in many aspects. While making great progress in the export of LED display application products, there are also some problems. For example, the difference in LED products on the market is too small, and the reproducibility is too strong. The competition between products will eventually be transformed into between brands. A series of problems, such as competition, which directly or indirectly adversely affect the development of LED displays. So now, how to open the gap between products has become the key to success, and it is also a problem that LED display companies should pay attention to. Need to attract attention and take relevant measures to ensure the healthy and rapid development of the industry. At the same time, it is necessary to formulate product strategies for different markets in order to firmly occupy the overseas market share. I. Establishing a brand image It takes a long time to establish a brand image. A good brand image is also constantly improved through the company itself. For export companies in the LED display industry, the brand is positively related to the national image. A good brand image is very important to enhance corporate influence and cultural soft power. Brands are also the most important intangible assets of an enterprise. Many companies tend to focus their efforts and orientation on making them bigger and stronger. However, blind expansion will only lead to a disadvantage in the absence of core technologies and brand advantages. Although the export of LED display screens in China is a glorious scene, there are various problems behind the gratifying. At present, the biggest problem in enterprises is that brand and management awareness is poor, the technology content is low, and the profit margin is very limited. The situation is not optimistic. On this hand, on the one hand, enterprises must firmly adhere to the road of brand economic development, establish a strong brand awareness, pursue quality, and pay attention to integrity. In addition to constantly improving the LED brand image and influence, we must also create an image that is in line with the public consumer psychology. Enhance consumer confidence and loyalty to the LED brand. Only by making consumers become the real users and loyal supporters of the brand can they become the intangible assets of the company and establish the image of the company itself. Therefore, establishing an image of export products and winning the trust of customers is an important guarantee for the stable development of China's LED display export products. On the other hand, it is necessary to strengthen the supervision of brand enterprises, and continue to promote technological innovation, product innovation and business model innovation, to achieve the ultimate market segment of LED enterprises, to achieve a high degree of product competitiveness and high market share. This is the only way to achieve the new normal development. Although the competition of brands is very fierce, brand competition largely inhibits the disadvantages of commodity price competition and quality competition, so it is necessary to guarantee the rights and interests of consumers to a certain extent. Therefore, the establishment of independent brands can also maximize the principle of open, fair and just market. Second, improve product quality In recent years, many companies in China are exporting product quality. There are different levels of problems, and the quality of products is far from that of other countries. LED display screens are not spared. With the rapid development of the LED industry, more and more LED companies are seeking export opportunities, and the quality problems of products are gradually emerging. Due to the wider application range, people's demand for high-efficiency products and high-quality products is also increasing. Therefore, higher requirements are placed on product quality. Chinese LED export enterprises are facing serious quality problems. Product quality determines the value of an enterprise's products. Domestic LED display screens want to gain a share in the foreign LED market, and quality is a key issue. Enterprises should constantly improve the technical content of export products. In export trade, they should raise awareness of quality management and ensure product quality; strengthen information collection to avoid losses caused by untimely information; exporting overseas, quality issues should be regarded as the primary factor, especially It is the obstacle that the entire industry is subject to the economic environment and industrial bottlenecks, and should pay more attention to product quality. Only by being responsible for quality can we win more customers' favor. Only by continuously optimizing the performance and quality of export products, and keeping the quality of the company closed, can China's LED display enterprises occupy a place in the international market. However, there are still many companies that simply ignore products for export. Such an approach is not advisable. Only products with excellent quality can achieve long-term development in the fierce competition. Only by continuously improving the quality of its own products, continuously providing consumers with satisfactory products, improving product market competitiveness, and eliminating low-level production and disorderly competition, can we develop in this LED display market at this stage.