·After domestic quality decline? Luxury car brand recalled a new high in China

According to the statistics of the recalls issued by the General Administration of Quality Supervision, Inspection and Quarantine (according to the number of announcements), the number of recalls of automobiles in China last year was 122, reaching a new high after the implementation of the automobile recall regulations. The number of car recalls has also been at a high level for two consecutive years, with a quantity close to 5 million. Although the recall of automobiles does not mean the decline of product quality, as more and more luxury brands increase their marketing efforts in China, there are more and more complaints about the rights of luxury brands. The more people are questioned by consumers, the quality is not as good as before.
The data shows that last year, the National Consumers Association received a total of 26,251 auto-related complaints, including 10,230 quality problems, 6,104 contract issues, and 4,111 after-sales services. This also means that the quality of the car is still the main problem of car-related complaints, accounting for 38.96%.
Under the promotion of the automobile three-pack policy, China's automobile recall system has become more and more perfect, automobile recalls have been strictly supervised, and the number of automobile recalls has been at a high level for two consecutive years, with the number close to 5 million. Among them, GM's Cadillac brand has the most recalls, and the Chrysler JEEP brand ranks second.
At the beginning of this year, more than 60,000 imported luxury cars were announced for recall. For example, just because of the 3.0TFSI engine defect, FAW-Volkswagen recalled the imported Audi A5, A5 Cabriolet, A7, Q7, A8L cars, a total of 32,371 vehicles, as well as domestic Audi A4L, A6L cars, a total of 2815. Volkswagen (China) Sales Co., Ltd. recalled the Volkswagen Touareg 3.0TSI and Touareg 3.0TSI hybrid vehicles for a total of 16,725 vehicles; and the Cayenne, Cayenne S hybrid and Panam S blends imported by Porsche (China) Automobile Sales Co., Ltd. Power cars, a total of 9,135 vehicles.
In addition, because the engine compartment seals of some vehicles may be disengaged from the engine insulation board under certain circumstances, the release seal may cause the vehicle to catch fire due to contact with the high temperature parts of the engine, posing a safety hazard. . Mercedes-Benz decided to recall a total of 127,071 cars since March 13, 2015. Among them, the number of domestic Mercedes-Benz recalls accounted for 75.6% of the total recall.
The recalls of the other two brands in the three luxury brands also showed an upward trend. The 271,121 passenger cars that Audi recalled in mainland China last year were higher than the 10,738 vehicles in 2013. BMW recalled 392,880 vehicles in China last year. It is also significantly higher than the 246,504 vehicles in 2013.
As the best-selling brand of the second-line luxury car, Jaguar Land Rover, the domestic Land Rover Range Rover Aurora, which was recently co-operated with Chery, has just been listed. However, it has been reported recently that although the domestic Aurora is in normal sales, some cars have been recalled in stages.
Insiders pointed out that Audi, BMW, Mercedes-Benz and other imported luxury brands, in order to broaden the Chinese market, many models have achieved domestic production, but the national production rate of its parts and components is actually not high, although the car recall is a quality problem, but it can not It is concluded that the quality of automobiles after localization has declined, because the production enterprises implement globally uniform production standards.
According to the analysis, the localization of luxury brands does not necessarily lead to a decline in the quality of automobiles. However, in the process of significantly increasing sales and share, car companies should strictly control their products. The increase in the number of possessions means that in the event of quality problems, the number of recalls will multiply.

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