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The China National Heavy Duty Truck Parts Sales Department's mid-year work conference was held. The heads of more than 30 accessories sales centers from across the country and China National Heavy Duty Truck Parts Department reviewed the work of the past five months. Notice on Using Industry Websites to Promote Industry Information Work
The end of July and early August of each year is a period of intensive sales meetings and service meetings for domestic truck companies. The purpose is to reward outstanding sales partners in the first half of the year and encourage morale to complete sales goals throughout the year. For the China Middle East Heavy Duty Truck Parts Sales Department's mid-year meeting, the significance is different. Because the people at the meeting are very clear about what happened in the past 5 months, what changed, and what they got.
Internationally, the automotive after-sales service market is the most stable source of profits in the automotive industry chain. In the United States, where the world's automobile industry is most developed, the automobile after-sales service industry has been hailed as the "golden industry." To enlarge and strengthen the accessories industry is an important experience in the successful development of the international automotive industry. China's auto after-sales service market is still in its infancy and has great potential for development.
It is based on this strategic vision, "In order to further enhance the sales capabilities of accessories and more effectively implement the industrialization and socialization of parts, at the end of 2009, the company made major adjustments to the work of accessories and established a new China National Heavy Duty Truck Parts Sales Department. It became the second-tier unit directly under the group company.†General Manager Li Pengxing summed up this change at the end of 2009. However, "reform means challenges, but it is far more difficult than we expected. Such challenges and difficulties are not only internal but also external."
Li Pengxing, general manager, said that all domestic truck companies’ parts management is warehouse management. Each year, the company will formulate a full-year parts production plan based on the annual sales plan, and then produce and then go to warehouse management. According to the requirements of the accessories sales center, the goods will be dispatched in time to the corresponding regions for sales. However, this year, the parts department used the order system to produce, and it was not until now that the parts store in the hand was firmly in place. The only thing was the production order of the parts. This means that all the initiative of the accessories sales department is handed over to the production department. Li used the word "panic" to describe his mood a few months ago. However, this "panic" quickly caused the accessories department to feel unprecedented pressure.
"At the end of May, there were 50 million orders I didn't deliver to the country's accessories sales center." President Li said with a long breath of relief. We cannot fully understand the feeling of Li Zong at that time. However, we are very aware that Li Zong, who has years of experience in sales in the regional market, knows best what the market needs and what the company can't meet.
Li Pengxing, general manager further explained: Before 4 o'clock every day, the accessories department will uniformly accept orders from all over the country. Then from 4:00 to 5 o'clock, it will focus on dismantling the bills and distribute them to the production companies of the various parts. Then the production company will use 3 days. Confirm, arrange production, and finally confirm reply to Parts Department. Since the production cycle of self-made parts, outsourcing parts, and middleware in each order is different, but in order to save the transportation cost of parts, it is necessary to transport all the parts in each order to the parts department after all production. Centralized distribution of goods shipped to the country's accessories sales center.
First met the coordination problem of the production department, unable to reply according to the order in time, can not produce the finished product exactly according to the order time. Once again, a staff problem was encountered. Before the worker received an order from the accessories sales center, he went directly to the warehouse to search for the corresponding parts according to the bar code and name. The finished product produced by the production department was then delivered to the accessories department. Mixed together, this requires the workers to have a good understanding of the components to distinguish ability to complete the distribution of work, skilled labor shortage of obvious contradictions, and sometimes the wrong goods occurred. In the end, the distribution link that has been the most worrying for companies has been in this context. Contradictions have become more apparent.
However, what makes Mr. Li’s nervousness is that pressure from the outside is unexpected. Jinan is the distribution center for heavy-duty trucks. There are many sub-plants’ living space in their own right. This adjustment of heavy-duty trucks has virtually given sub-factories The pieces provided a good opportunity to attack the traditional market of heavy-duty truck parts. Even the parts sales center that had been working with SINOCHEM for many years also appeared shaken. In order to seize the market, the parts sales center had to use auxiliary parts to meet the market demand. .
As the China Truck Network reporter heard at the conference, the person in charge of an accessory sales center said: “We understand CNHTC. We are also very supportive of CNHTC, but the market is in front of us and opportunities are right in front of us. We are businessmen. We do not want to miss every opportunity for profit.†These vice-manufacturing companies will not be able to “pass the heavy trucks.†They not only use timely delivery cycles, but also have low parts prices to seize the market and provide services.†"Innovation" put forward the Three Guarantees promise, which gave the newly appointed General Manager Li Pengxing unprecedented sense of crisis.
Change? Bath fire rebirth
“From the day I arrived at the Parts Sales Department, I proposed the four steps of adjusting the structure and transitioning through the difficulties. At present, we have just taken two small steps. The difficulties must be certain, but relying on the strength of Sinotruk Group. With strong support, the back will surely be more and more successful!" President Li is not giving his promise without support.
In the face of difficulties, China National Heavy Duty Truck Group Corporation gave great support. First, Yu Youde, deputy general manager of China National Heavy Duty Truck (Hong Kong) Co., Ltd. personally coordinated and convened a meeting of production companies to discuss how to improve the order production efficiency of the accessories department. From the height of the company, the production departments realized that this was a strategic adjustment, and the whole company must support this change! Therefore, in the recent two months, the delivery of the accessories sales department has accelerated the delivery of orders.
Li Pengxing, general manager, said that not only has the group company's support, we are constantly running, adjusting and optimizing. Optimize this step in the early order split. Divided into best-selling pieces, main pin pieces, and special pieces. The different levels correspond to different delivery times, and thus play a good guiding role in the optimization of the production department.
The accessories sales department actively communicates with the accessories sales center throughout the country, allowing the sales center to analyze the local market situation in time and store some common parts to relieve the urgently needed contradictions of the market. This will gradually break down a sharp conflict and finally ensure the market’s demand.
As for the blank market left over from Vice-Plant Parts due to insufficient supply of China National Heavy Duty Truck Parts during April-May, President Li also showed his attitude to reporters: “China National Heavy Duty Trucks should take the initiative to enter the market and pick up the law. Means to safeguard the interests of China National Heavy Duty Trucks and customers, start the national counterfeiting, fight to play, play and fight! Only in this way can we allow our customers to enter the market to participate in competition fairly, but also to promise to our end users, "Heart is a company that can shoulder social responsibility." Mr. Li stressed that at present, Sinotruk has joined forces with Shandong's most powerful law firm to extract evidence across the country and begin to use laws against companies that illegally use CNHTC brand names. litigation.
Another change comes from Li's thinking about the market. In 2010, we must speed up the construction of a marketing network and reach 100 regional sales centers. President Li once stated at the business meeting for loved ones' accessories in March 2010 that, in light of the current speed of development of China National Heavy Duty Truck, it must not depend on each province. Two regional sales centers to meet the market needs. Must take into account the breadth, depth, and market blindness of the market, and on the basis of fully tapping and absorbing important distribution resources of society, establishing a win-win cooperation relationship, and integrating the 4S shops, central service stations, and special service stations of the main unit of Sinotruk. In the distribution system for loved ones' accessories, they can better use their knowledge and understanding of CNHTC users and their demands for accessories to effectively promote the market share of China National Automotive Arts's family members.
Now that six months have passed, Li Pengxing pointed out at the mid-year meeting that after the introduction of 4S points, central service stations, and special service stations, it has indeed played an effective role in the competition of regional accessory sales centers. However, it cannot be denied that these outlets do business. The center of gravity is still in the sales of vehicles and maintenance, and only the regional accessories sales center, they are more professional and more careful. Can grasp market trends faster, better feedback to the accessories sales department, and solve existing problems in a timely manner. The market's planning has played a very good role in promoting. Therefore, Mr. Li said that our reform has not yet been completed. Next, we will continue to support the development of the accessories sales center. We will organize our 24-hour distribution network through the accessories sales center, which can also achieve the goal of optimizing the market.
Development, constant goal
The conference was the first distribution work conference after the heavy goods parts sales department of China National Heavy Machinery Co., Ltd. moved to a new location on July 26th. In the words of Li Zhe, “there is a new site, the venue is big, the conditions are good, and my heart suddenly Excluding light.†But Mr. Li said that according to the group’s plan, we are currently temporarily staying here. In order to meet the group’s goal of becoming bigger and bigger accessories, we will establish a first-class large-scale logistics distribution center in Jinan during the 12th five-year period. .
In 2010, the sales target of the accessories sales department was 1.5 billion yuan. Since the structure and process of the first half of the year have had a heavy impact on sales, it now appears that there are still many difficulties in achieving the goal. However, even if there are more difficulties, our development goals will not change and our service tenet will not change. We will adopt a changeable marketing policy to stimulate the market and encourage network distribution agencies. Use point-to-point short-term promotion policies to invigorate the market and recapture the market lost in the previous months.
On August 6, 2010, it was the Chinese lunar calendar on June 26. It was a good day for three 6-character overlaps. There were several wedding parties in the hotel where the reporter stayed. In China's folk customs, the wedding day is the beginning of a good day for two people. Today, Sinotruk discusses future development directions and development ideas with the country's major accessories distribution outlets in the new relocated office. Perhaps it is destined to experience half a year of baptism, China National Heavy Duty Truck Parts Sales Department can fully assume more corporate responsibility, social responsibility. We have reason to believe them!