2011 China's auto market may grow slightly in golden growth or end

The 2011 sales figures of Chinese autos were counted, and the information passed out was still a joint venture.

The reporter conducted incomplete statistics according to the sales data of the National Passenger Vehicles Association, and consolidated the data released by various car companies and found that SAIC-GM-Wuling, Shanghai GM, Shanghai Volkswagen, and FAW-Volkswagen were among the top four in the passenger vehicle industry. Name, and all into the sales of millions of clubs.

Statistics show that the major domestic joint venture companies have basically completed their sales targets in 2011, and the brands that are most affected by market fluctuations are still independent brand camps. Most car companies are far from the goals set at the beginning of 2011. Since the relevant policies to encourage automobile consumption were withdrawn, joint ventures still dominated the market by relying on brand and technology advantages, while the lack of brand strength of independent brand car companies and the short board of low-end and mid-range markets where model-intensive distribution was apparent.

4 companies enter the Million Club

In the first 11 months of 2011, a total of 5.253m vehicles were sold with its own-brand passenger cars, which accounted for 42.15% of the total sales of passenger cars. The market share decreased by 3.28% from the same period last year. This means that the market for self-owned brand companies is constantly being eroded by joint venture brand companies.

From the statistical data point of view, GM’s two joint venture partners, SAIC-GM-Wuling and Shanghai GM, still maintained a rising trend and maintained a good increase. According to the information released by the manufacturer, SAIC-GM-Wuling has achieved its annual sales target of 1.3 million units, which has increased by more than 5% year-on-year; of which, the sales of its Wuling brand have reached 1.21 million units, and its market share in the mini-vehicle market has been higher than the previous year. Increased by nearly 46%. According to sales data released by Shanghai General Motors in 2011, the three brands of Buick, Chevrolet and Cadillac sold 1.23 million vehicles throughout the year, with a target of 1.15 million at the beginning of the year. The annual sales record of domestic passenger car companies was again refreshed, a year-on-year increase of 18.5. %.

North-South Volkswagen remains the most noteworthy joint venture in 2011, with sales exceeding one million vehicles. According to the data from the National Passenger Vehicles Association, as of December 23, 2011, FAW-Volkswagen has sold 1.023 million units and completed 1 million sales targets at the beginning of the year; Shanghai Volkswagen has sold 1.145 million units and still needs to “surprise” inventory. Guaranteed 1.2 million goals achieved.

Due to factors such as the earthquake in Japan, Japanese automakers are not as optimistic as GM and the public. The cumulative sales volume of FAW Toyota as of December 23, 2011 was 517,000 units, and efforts were still required to reach a target of 550,000 vehicles. The cumulative sales volume of its brother company, GAC Toyota, was 264,000 units, a little further from 280,000 units.

Honda’s two joint ventures in China face similar situations with Toyota. As of December 23, the cumulative sales of Guangzhou Automobile Honda were about 340,000 vehicles. At the beginning of last year, Guangben’s sales target was 442,000 units, and it was adjusted to 386,000 units by the middle of last year. At the end of the year, it still needed to press warehouses to complete its sales target. Dongfeng Honda’s cumulative sales volume was 250,000 units, and its target was 280,000 units at the beginning of last year.

Of the three Japanese manufacturers, Nissan became the exception. According to the data, as of December 23, 2011, the sales of Dongfeng Nissan had reached 780,000 vehicles, exceeding the target and hitting 800,000 vehicles.

In 2011, Hyundai Motor's two joint ventures performed more steadily. According to statistics from reporters, as of December 23, Beijing Hyundai achieved a total sales volume of 728,000 units, and completed the projected target of 720,000 units; Dongfeng Yueda Kia Motors also completed sales of 424,000 units, which is also a target of 430,000 units from the year. Only a short distance away.

According to data released by Shenlong Motors, cumulative sales in 2011 were 404,000 units, an increase of 8.24% year-on-year. Although the expected target of 425,000 vehicles has not been reached, the growth of Dongfeng Peugeot and Dongfeng Citroen still remains.

Self-owned brand car companies "naked swim"

Affected by the policy of encouraging automobile consumption, the self-owned brand cars have experienced rapid growth in the past two years. Last year, when the policy was withdrawn, there were clear signs of “naked swimming” in its own brand, and the market was expected to be too high in 2011, so there were few who met the target.

According to the reporter’s statistics, it is found that, in addition to the decline of a few independent brands, most of the independent brands can still be flat or have slight growth. Therefore, the status quo of independent brands is not as bad as it seems.

Statistics show that as of December 23, 2011, Chery Automobile, the leading brand company, has accumulated sales of approximately 612,000 vehicles, which is still far behind the sales target of 800,000 units at the beginning of the year. In 2010, Chery Automobile sold 672,000 units of sales. Flat. Chery’s sales growth was mainly driven by QQ, Qiyun, and Tiggo, but huge investment in R&D costs also dragged Chery’s profits.

As of December 23, 2011, Geely Automobile achieved a sales volume of 419,000 vehicles, and the target for the beginning of the year was 490,000 units. The gap still exists. In 2011, after the Freedom Ship and King Kong stabilized their position, the high-end models of Emgrand also gained initial recognition from the market.

In addition, for BYD, which was at the forefront of 2011, the final statistics for December have not yet been announced. "Daily Economic News" was informed that it expects BYD to sell about 450,000 vehicles throughout the year. It is difficult for BYD, which is still in the adjustment period, to reach the sales volume of 520,000 vehicles in 2010.

Sales of self-owned brand passenger cars owned by SAIC Motor Group in 2011 have basically maintained their 2010 levels, or have slightly increased. According to "Daily Economic News" reporters, sales of SAIC Passenger Vehicles as of December 23, 2011 were 156,000 units. The annual sales volume was equal to 2010, but its sales target set at the beginning of 2011 was 230,000 units. A goal is basically defeated. At present, SAIC Motor's product line is growing rapidly, and its sales are mainly contributed by the Roewe 350, Roewe 550 and the new MG3.

As of December 23, 2011, JAC's sales volume reached 214,000, and the growth rate also declined. The Jianghuai passenger car started with Ruifeng was an independent brand of the past two years. Hey sedan, Heyue RS and Tongyue changed the downturn of the Jianghuai passenger vehicle. However, the products responsible for the impulse were overpriced and the market did not buy it.

Great Wall Motor is the biggest highlight of its own brand in 2011. In 2011, Great Wall Motors went up against the market, accumulatively selling 487,000 vehicles, an increase of 22.5% year-on-year, exceeding the industry average growth rate. Among them, Great Wall Motor's export volume in 2011 reached 83,000 vehicles, an increase of 50% year-on-year. Great Wall Motor’s hero models are mainly the Haval SUV and the Tengyi C30. Both models have monthly sales of more than 10,000 vehicles. The annual sales volume of the two models achieved 164,400 vehicles and 200,700 vehicles respectively.

The growth of the auto market in 2011

According to incomplete statistics, in 2011 China's production and sales of passenger vehicles will exceed 14.4 million vehicles and continue to grow. As the shrinkage of commercial vehicles offsets the growth of passenger vehicles, sales of Chinese automobiles throughout the year are expected to hold flat sales of 18.06 million units in 2010, or a slight increase.

In 2011, the growth rate of China's automobile production and sales continued to decline, passenger car growth declined, and commercial vehicles declined. According to the data released by the China Association of Automobile Industry, from January to November 2011, China's automobile production and sales were 16,870,300 and 16,815,600, respectively, an increase of 2.00% and 2.56% year-on-year respectively. Among them, the production and sales of passenger vehicles were 13.2127 million units and 13.1036 million units respectively, an increase of 5.39% and 5.26% year-on-year; the production and sales of commercial vehicles were respectively 360.56 million units and 3.71 million units, which were 8.68% and 5.93% lower than the same period of the previous year.

According to an interview with the reporter, it is expected that vehicle sales in December will be basically the same as in November, and it is estimated that the sales volume of automobiles in 2011 will reach 18.4 million vehicles, a slight increase from the same period last year.

In the interview, the reporter learned that people in the automotive industry are generally not optimistic about the market outlook in 2012. According to the analysis, in the past ten years, the annual sales of Chinese automobiles have grown from 2 million to 18 million vehicles, and the base number is huge. In the future, the Chinese auto market will no longer be able to experience the “blowout” phenomenon, and the “Golden Decade” will end.